Remote Marketing Data Analyst: Insights-Driven Growth

LeanScale, Inc.; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Coalition is seeking a Marketing Data Analyst to own analytics for marketing performance across insurance and security. You will connect data from CRM, marketing automation, ad platforms, and web analytics, delivering data-driven recommendations to leadership.

The role emphasizes insight over reporting, with dashboards that stay healthy and narratives for executive reviews. Collaboration with Marketing, Operations, Data teams, and Sales is core.

Qualifications

• Five+ years of experience in B2B marketing analytics.
• Proficient with Looker and other BI tools.
• Strong communication with executive stakeholders.

Responsibilities

• Run end-to-end funnel and campaign analysis across insurance and security businesses.
• Bring data-backed recommendations to marketing leadership.
• Synthesize data from CRM, marketing automation, ad platforms, web analytics, and Sales engagement.
• Design measurement framework, benchmarks, and definitions for marketing investments.
• Own analytical narrative for monthly CMO Data Review and quarterly QBRs.
• Design and maintain dashboards for weekly, monthly, and quarterly reporting.
• Collaborate with Marketing, Data Engineering, Data Science, and Sales Operations.

Skills

Marketing analytics

B2B analytics

Communication

Funnel mastery

Looker

Google Analytics

Ad platforms

Tools

Looker

Salesforce

Marketo

Outreach

Chili Piper

Google Analytics

Job description

Coalition is seeking a Marketing Data Analyst to own analytics for marketing performance across insurance and security. You will connect data from CRM, marketing automation, ad platforms, and web analytics, delivering data-driven recommendations to leadership.

The role emphasizes insight over reporting, with dashboards that stay healthy and narratives for executive reviews. Collaboration with Marketing, Operations, Data teams, and Sales is core.