Remote Marketing Automation & Data Operations Lead

mPulse; Central City (KY); Remote; USD 90,000 - 120,000; Full time

Job summary

mPulse, a leader in conversational AI for healthcare, is hiring a Marketing Automation & Data Specialist. You will own and optimize marketing tech stacks (Salesforce, HubSpot, ZoomInfo, Gong, Chili Piper), automate campaigns, and deliver actionable performance insights across the funnel.

You will partner with Marketing, Sales, and Product to ensure data integrity, drive pipeline growth, and improve reporting. A strong analytics background and CRM mastery are essential.

Qualifications

• 4+ years of marketing operations and marketing automation experience.
• 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: building reports from scratch and reconciling data across systems.
• Experience administering an enterprise marketing automation platform.
• Familiarity with customer data platform concepts or ability to learn quickly via migrations/implementations.
• Data hygiene practices: deduplication, suppression, list validation, and resolving integration sync errors.

Responsibilities

• Monitor data flow across connected systems and resolve sync issues before downstream impact.
• Manage the lead lifecycle end-to-end: capture, validation, scoring, routing, and conversion.
• Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards used across the organization.
• Build and maintain campaigns across the marketing platform and CRM with structured naming and tagging.
• Create and quality-check marketing emails, forms, and landing pages and allow ample stakeholder review time.
• Manage list processing from intake through CRM delivery.
• Build and maintain marketing reporting dashboards and ensure accuracy before distribution.
• Analyze campaign and channel performance and deliver written recaps with findings and recommendations.
• Support attribution and funnel reporting from first touch through pipeline.
• Partner with Sales Development and Sales Operations on list quality, campaign readiness, handoff, and reporting.
• Support platform migrations and documentation, data preparation, and testing.
• Administer the marketing tech stack and integrations, including field mappings and data flow between platforms.
• Maintain documented operational processes and identify efficiencies.

Skills

Data analysis

Detail-oriented

Independent work

Marketing automation

CRM proficiency

Excel/Sheets

Written communication

Time management

Collaboration

Education

Bachelor's degree in Marketing/Business/Analytics/IS

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse, a leader in conversational AI for healthcare, is hiring a Marketing Automation & Data Specialist. You will own and optimize marketing tech stacks (Salesforce, HubSpot, ZoomInfo, Gong, Chili Piper), automate campaigns, and deliver actionable performance insights across the funnel.

You will partner with Marketing, Sales, and Product to ensure data integrity, drive pipeline growth, and improve reporting. A strong analytics background and CRM mastery are essential.