Remote Lifecycle & Retention Strategy Lead

DIRECTV, LLC; El Segundo (CA); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV, LLC is seeking a strategic professional to support retention strategy across the DIRECTV FOR BUSINESS product suite. You will blend lifecycle management, customer insights, and financial acumen to identify churn risks and translate them into actionable recommendations.

You will partner with Marketing, Sales, Care, and Finance to design retention campaigns, offers, and strategies, building business cases and tracking impact while staying aligned with company goals.

Qualifications

• Experience working within or in close partnership with a marketing organization, ideally in retention, lifecycle, CRM, or customer marketing.
• Ability to translate insights into messaging, offer, and tactical recommendations.
• Comfort working with data and performance reporting to inform recommendations and measure results.
• Financial acumen and experience developing business cases to support offers, campaigns, or strategic decisions.
• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.

Responsibilities

• Support customer lifecycle management strategy, from onboarding and early tenure through renewal, contract expiration, and save/win-back moments, to strengthen engagement and reduce churn.
• Partner closely with Marketing to inform retention campaigns, offer construction, and customer communications, and help evaluate what is working in market.
• Collaborate with Sales and Care leaders to identify and recommend shifts in sales strategy, save approaches, and offer positioning that improve retention outcomes.
• Develop business cases for retention initiatives and offers, including key assumptions, expected impact, risks, and trade-offs.
• Apply strong financial and business acumen to understand customer value, offer economics, and the revenue impact of retention decisions.
• Partner cross-functionally with Finance, Product, Operations, Customer Care, and Business Analytics to align on and execute retention initiatives.
• Proactively identify emerging lifecycle trends, risks, and opportunities and bring forward clear, actionable recommendations.

Skills

Retention marketing

Lifecycle management

CRM

Financial acumen

Cross-functional collaboration

Data-driven decision making

Tools

Business Analytics

Job description

DIRECTV, LLC is seeking a strategic professional to support retention strategy across the DIRECTV FOR BUSINESS product suite. You will blend lifecycle management, customer insights, and financial acumen to identify churn risks and translate them into actionable recommendations.

You will partner with Marketing, Sales, Care, and Finance to design retention campaigns, offers, and strategies, building business cases and tracking impact while staying aligned with company goals.