Acquisition Strategy Lead (Remote)

DIRECTV; El Segundo (CA); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a strategic, business-minded professional to shape and drive acquisition strategy across DIRECTV FOR BUSINESS customer acquisition channels. You will partner with Marketing, Sales, and Product to define priorities, develop offers, and build business cases based on data-driven insights.

The role focuses on optimizing channel mix, pricing approaches, and GTM plans to grow new customers while coordinating onboarding and early-tenure experiences to attract high-quality, long-term

Qualifications

• Experience in acquisition strategy, growth strategy, product marketing, or go-to-market planning, ideally in B2B, media, or subscription businesses.

Responsibilities

• Help shape and execute acquisition strategy across DIRECTV FOR BUSINESS verticals, channels, and customer segments, identifying growth opportunities and setting priorities.
• Develop acquisition offers, pricing approaches, and go-to-market plans in partnership with Marketing, Sales, and Product to drive new customer growth.
• Evaluate channel and partner strategies, including dealers, direct sales, digital, and strategic partners, and recommend where to invest, scale, or adjust.
• Partner to manage the customer lifecycle from an acquisition standpoint, working with Marketing, Product, Sales, Customer Experience, and Business Analytic teams to align targeting, onboarding, and early-tenure experiences so acquisition strategies bring in high-quality, long-term customers.
• Monitor the competitive landscape and market trends to inform acquisition positioning and strategic direction.
• Develop comprehensive business cases for new initiatives, offers, partnerships, and strategic opportunities, including financial assumptions, expected benefits, costs, risks, and key sensitivities.
• Apply strong financial acumen to evaluate revenue opportunity, profitability, unit economics, return on investment, and tradeoffs to support prioritization and investment decisions.
• Define success metrics and KPIs for acquisition initiatives, track and analyze performance, and use the results to refine strategy and guide future investments.

Job description

DIRECTV is seeking a strategic, business-minded professional to shape and drive acquisition strategy across DIRECTV FOR BUSINESS customer acquisition channels. You will partner with Marketing, Sales, and Product to define priorities, develop offers, and build business cases based on data-driven insights.

The role focuses on optimizing channel mix, pricing approaches, and GTM plans to grow new customers while coordinating onboarding and early-tenure experiences to attract high-quality, long-term