Acquisition Strategy Lead - B2B Growth

DIRECTV, LLC; El Segundo (CA); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV, LLC is seeking a strategic, business-minded professional to shape and drive acquisition strategy for DIRECTV FOR BUSINESS. You’ll partner with Marketing, Sales, and Product to create offers, pricing, and go-to-market plans that drive new customer growth.

Grounded in data and analytics, you’ll build compelling business cases, evaluate channels, and manage the customer lifecycle from acquisition through early tenure.

Qualifications

• Experience in acquisition strategy, growth strategy, product marketing, or go-to-market planning, ideally in B2B, media, or subscription businesses.
• Experience working with marketing, campaign planning, offer development, customer targeting, and marketing performance.
• Strong financial acumen and experience developing business cases, financial models, forecasts, or investment analyses.
• Strategic thinker who can translate market and customer insights into actionable acquisition plans.
• Demonstrated ability to work cross-functionally and influence decisions across diverse teams.
• Strong problem-solving skills and comfort operating in ambiguous, fast-moving business environments.

Responsibilities

• Help shape and execute acquisition strategy across DIRECTV FOR BUSINESS verticals, channels, and customer segments, identifying growth opportunities and setting priorities.
• Develop acquisition offers, pricing approaches, and go-to-market plans in partnership with Marketing, Sales, and Product to drive new customer growth.
• Evaluate channel and partner strategies, including dealers, direct sales, digital, and strategic partners, and recommend where to invest, scale, or adjust.
• Partner to manage the customer lifecycle from an acquisition standpoint, aligning targeting, onboarding, and early-tenure experiences to bring in high-quality, long-term customers.
• Monitor the competitive landscape and market trends to inform acquisition positioning and strategic direction.
• Develop comprehensive business cases for new initiatives, offers, partnerships, and strategic opportunities, including financial assumptions, expected benefits, costs, risks, and key sensitivities.
• Apply strong financial acumen to evaluate revenue opportunity, profitability, unit economics, ROI, and tradeoffs to support prioritization and investment decisions.
• Define success metrics and KPIs for acquisition initiatives, track and analyze performance, and use the results to refine strategy and guide future investments.

Skills

Acquisition strategy

Growth strategy

Go-to-market planning

Financial modeling

Cross-functional collaboration

Strategic thinking

Analytical storytelling

Job description

DIRECTV, LLC is seeking a strategic, business-minded professional to shape and drive acquisition strategy for DIRECTV FOR BUSINESS. You’ll partner with Marketing, Sales, and Product to create offers, pricing, and go-to-market plans that drive new customer growth.

Grounded in data and analytics, you’ll build compelling business cases, evaluate channels, and manage the customer lifecycle from acquisition through early tenure.