Senior Retention & Lifecycle Product Leader - Remote

DIRECTV; El Segundo (CA); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a strategic retention professional to guide lifecycle management across the DIRECTV FOR BUSINESS product suite. You will blend insights, financial acumen, and business case development to mitigate churn and drive offers and messaging that retain and grow customers.

The role partners with Marketing, Sales, and Care to translate lifecycle insights into actionable campaigns and shifts in sales strategy. This remote position supports nationwide coverage in the United States.

Qualifications

• Experience partnering with marketing on retention, lifecycle, CRM, or customer marketing.
• Ability to translate insights into messaging, offers, and tactical recommendations.
• Comfort with data and performance reporting to inform decisions.
• Experience building business cases for retention initiatives and offers.

Responsibilities

• Support lifecycle management strategy from onboarding through renewal and win-back moments.
• Partner with Marketing to inform retention campaigns and communications.
• Collaborate with Sales and Care to adjust sales strategy and offers.
• Develop business cases with key assumptions, expected impact, risks, and trade-offs.
• Apply financial acumen to understand customer value and revenue impact of retention decisions.

Skills

Lifecycle management

CRM strategy

Campaign optimization

Financial acumen

Data analytics

Job description

DIRECTV is seeking a strategic retention professional to guide lifecycle management across the DIRECTV FOR BUSINESS product suite. You will blend insights, financial acumen, and business case development to mitigate churn and drive offers and messaging that retain and grow customers.

The role partners with Marketing, Sales, and Care to translate lifecycle insights into actionable campaigns and shifts in sales strategy. This remote position supports nationwide coverage in the United States.