Remote Lifecycle Marketing Specialist: Automation & Growth

Werben HR LLC; United States; À distance; USD 80 000 - 120 000; Plein temps

Avantages offerts par ce poste

Work From Anywhere

USD Compensation

Paid Time Off

Professional Development

Global Coworking Access

Language Support

Team Engagement

Onboarding & Recognition

Referral Program

Résumé du poste

Werben HR LLC is seeking a Lifecycle Marketing Specialist to design data-driven campaigns that engage, nurture, and convert customers across email, SMS, push, and other channels. This remote role supports LATAM markets while collaborating with distributed teams.

You will build automated journeys, segment audiences, and optimize workflows to improve open rates, conversions, and customer lifetime value. English proficiency required.

Qualifications

• 2+ years of lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) with excellent written and verbal communication skills.
• Hands-on experience with CRM/automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
• Data analytics capability with understanding of email metrics and retention strategies.
• Strong audience segmentation and dynamic messaging abilities.
• Collaborative and able to work with international distributed teams.

Responsabilités

• Plan, execute, and optimize lifecycle campaigns across email, SMS, push and other channels.
• Develop customer engagement strategies covering acquisition, onboarding, activation, retention and reactivation.
• Build and manage automated marketing workflows and customer journeys in CRM/marketing automation platforms.
• Segment audiences by behavior and lifecycle stage to drive personalization and conversions.
• Coordinate campaign calendars, content requirements, and timelines.
• Run A/B tests to improve messaging, subject lines, segmentation, and campaign performance.
• Monitor and report on key metrics (open rates, CTR, conversions, retention, LTV) and provide actionable recommendations.
• Collaborate with marketing, product, sales, and customer success teams on the customer journey.
• Identify opportunities to improve automation and lifecycle processes.
• Ensure campaigns comply with data privacy regulations and best practices.

Description du poste

Werben HR LLC is seeking a Lifecycle Marketing Specialist to design data-driven campaigns that engage, nurture, and convert customers across email, SMS, push, and other channels. This remote role supports LATAM markets while collaborating with distributed teams.

You will build automated journeys, segment audiences, and optimize workflows to improve open rates, conversions, and customer lifetime value. English proficiency required.