Lifecycle Marketing Specialist – Remote Latam ID #00379

Werben HR; United States; Remote; USD 80.000 - 120.000; Vollzeit

Benefits dieser Stelle

Work From Anywhere

USD Compensation

Paid Time Off

Professional Development

Global Coworking Access

Language Support

Team Engagement

Onboarding & Recognition

Referral Program

Zusammenfassung

Werben HR LLC is seeking a Lifecycle Marketing Specialist to design data-driven campaigns that engage, nurture, and convert customers across email, SMS, push, and other channels. This remote role supports LATAM markets while collaborating with distributed teams.

You will build automated journeys, segment audiences, and optimize workflows to improve open rates, conversions, and customer lifetime value. English proficiency required.

Qualifikationen

• 2+ years of lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) with excellent written and verbal communication skills.
• Hands-on experience with CRM/automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
• Data analytics capability with understanding of email metrics and retention strategies.
• Strong audience segmentation and dynamic messaging abilities.
• Collaborative and able to work with international distributed teams.

Aufgaben

• Plan, execute, and optimize lifecycle campaigns across email, SMS, push and other channels.
• Develop customer engagement strategies covering acquisition, onboarding, activation, retention and reactivation.
• Build and manage automated marketing workflows and customer journeys in CRM/marketing automation platforms.
• Segment audiences by behavior and lifecycle stage to drive personalization and conversions.
• Coordinate campaign calendars, content requirements, and timelines.
• Run A/B tests to improve messaging, subject lines, segmentation, and campaign performance.
• Monitor and report on key metrics (open rates, CTR, conversions, retention, LTV) and provide actionable recommendations.
• Collaborate with marketing, product, sales, and customer success teams on the customer journey.
• Identify opportunities to improve automation and lifecycle processes.
• Ensure campaigns comply with data privacy regulations and best practices.

Jobbeschreibung

Lifecycle Marketing Specialist – Remote Latam ID #00379

29 October, 2026

LATAM

About the Role:

We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey.

What You'll Lead and Build:

Campaign Strategy & Execution: Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.

Customer Lifecycle Strategy: Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.

Automation & Workflows: Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.

Segmentation & Personalization: Segment customer audiences based on behavior, preferences, and lifecycle stages to create personalized marketing campaigns that improve engagement, conversion, and retention rates.

Project Management: Coordinate campaign calendars, content requirements, and execution timelines.

Optimization & Testing: Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.

Analytics & Reporting: Monitor and analyze key marketing metrics (open rates, CTR, conversions, retention, LTV) to prepare performance reports and actionable recommendations.

Cross-Functional Collaboration: Partner with marketing, product, sales, and customer success teams to ensure consistent communication across the customer journey.

Process Improvement: Identify opportunities to enhance marketing automation, customer engagement, and lifecycle processes.

Compliance & Best Practices: Ensure all campaigns strictly follow data privacy regulations, consent requirements, and email marketing best practices.

Industry Alignment: Stay updated on emerging CRM technologies, marketing automation tools, and lifecycle marketing trends.

What You Bring to the Table

Experience: 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation. Proven track record of developing and executing customer lifecycle campaigns.

Language Skills: Advanced English (C1) with excellent written and verbal communication skills.

Technical Expertise: Hands-on experience with CRM/automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.

Data & Analytics: Deep understanding of email marketing metrics, customer retention strategies, conversion rate optimization, A/B testing, and translating data insights into actionable improvements.

Audience Strategy: Strong grasp of customer segmentation, automated workflows, and dynamic messaging.

Soft Skills: Strong analytical, communication, problem-solving, and organizational skills. Highly proactive, results-driven, and detail-oriented with excellent time management across multiple deadlines.

Collaborative Mindset: Demonstrated ability to work independently and collaborate effectively with international, distributed teams.

Benefits That Move You Forward

We’re here to amplify your brilliance, not contain it. Your journey matters, and we’re here to help you go further than you imagined.

Work From Anywhere: Enjoy true flexibility and remote work freedom.

USD Compensation: Earn competitive pay that matches your expertise.

Paid Time Off: Recharge confidently with dedicated PTO.

Professional Development: Advance your career with fully covered international certifications.

Global Coworking Access: Work from coworking spaces worldwide whenever you want a professional setup.

Language Support: Strengthen your English skills and expand your global reach.

Team Engagement: Connect and participate in activities designed to unite our international team.

Onboarding & Recognition: Feel appreciated with personalized gifts and a thoughtful welcome kit.

Referral Program: Grow our community and earn rewards through our referral program.