Remote Lifecycle Growth Marketing Manager

PDQ Deploy; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

4-Day Work Week

Equity Participation

100% Premium Coverage for medical, d&v

Company Match of 6%

Flexible PTO

HSA and wellness incentives

Values Award program

Job summary

PDQ Deploy is seeking a Lifecycle Marketing Manager to join its Customer Marketing team and partner with Demand Generation. You will own our webinar program and lifecycle events, building integrated campaigns that reach both customers and prospects.

In this role you will drive customer adoption of PDQ products, expand cross-sell opportunities, and help generate pipeline across two teams. You'll report to the Customer Marketing team manager and coordinate across Demand Generation.

Qualifications

• 3+ years of B2B marketing experience in customer marketing, demand generation, or campaign management.
• Experience running webinar or virtual event programs end to end.
• Hands-on experience with marketing automation and webinar platforms (HubSpot, Marketo, Zoom Webinars, ON24).
• A track record of driving measurable pipeline; cross-sell, expansion, and new logo.
• Experience marketing a B2B SaaS product.

Responsibilities

• Run our webinar program end to end: topics, speakers, promotion, live production, follow-up, and pipeline reporting.
• Test formats and measure what converts; scale what works to grow pipeline.
• Build lifecycle events and campaigns to drive product adoption and cross-sell.
• Define customer segmentation for lifecycle programs and tailor topics, invites, and CTAs.
• Design integrated campaigns that span prospects and customers, coordinating audiences, offers and timing.
• Track registrations, attendance, engagement, and sourced pipeline; adjust based on data.
• Collaborate with Demand Gen, Sales, Customer Success, RevOps, and Product Marketing.
• Contribute to team initiatives, process improvements, and strategic goals.

Skills

B2B marketing

Webinar programs

Marketing automation

B2B SaaS marketing

Job description

PDQ Deploy is seeking a Lifecycle Marketing Manager to join its Customer Marketing team and partner with Demand Generation. You will own our webinar program and lifecycle events, building integrated campaigns that reach both customers and prospects.

In this role you will drive customer adoption of PDQ products, expand cross-sell opportunities, and help generate pipeline across two teams. You'll report to the Customer Marketing team manager and coordinate across Demand Generation.