Remote Lifecycle Marketing Lead

Clarius; United States; Remote; CAD 95,000 - 110,000; Full time

Benefits offered by this job

Flexible hours

Volunteer days

Professional development

Benefits from day 1

Job summary

Clarius Mobile Health is seeking a Lifecycle Marketing Manager to build and lead programs turning marketing interest into demand and to keep customers engaged after purchase. You will own the lifecycle engine across nurture, email, content, data activation, and emerging channels such as SMS.

This hands-on strategist role requires exceptional writing, campaign strategy, and the ability to drive engagement, MQLs, product adoption, and revenue through integrated campaigns and cross-functional

Qualifications

• 4+ years of lifecycle, email, CRM, content, or integrated campaign marketing.
• Exceptional copywriting and editing skills for emails, blogs, and campaigns.
• Hands-on experience owning email and lifecycle campaigns from strategy through optimization.
• Strong understanding of nurture, segmentation, personalization, behavioral triggers, and customer journeys across B2B SaaS.

Responsibilities

• Own the Lifecycle & Nurture Engine and pre-sale nurture programs.
• Build journeys by specialty, customer profile, intent, behavior, geography, and buying stage.
• Develop triggered, re-engagement, and database activation campaigns.
• Lead Email & Lifecycle Communications and maintain the calendar.
• Build scalable email processes and reusable campaign formats.
• Evaluate where SMS and other channels add value for high‑intent communications.
• Partner with Marketing Operations on segmentation, testing, deliverability, and compliance.
• Develop integrated campaigns across channels and lead ABM programs.

Skills

Copywriting

Lifecycle marketing

Email marketing

Campaign management

Analytics

Segmentation

AI tools

Project management

Tools

Marketo

Job description

Clarius Mobile Health is seeking a Lifecycle Marketing Manager to build and lead programs turning marketing interest into demand and to keep customers engaged after purchase. You will own the lifecycle engine across nurture, email, content, data activation, and emerging channels such as SMS.

This hands-on strategist role requires exceptional writing, campaign strategy, and the ability to drive engagement, MQLs, product adoption, and revenue through integrated campaigns and cross-functional