Lifecycle Marketing Manager

PDQ; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

4-Day Work Week

Equity Participation

Managers who champion professional dev

100% Premium Coverage for medical, d e

Job summary

PDQ is seeking a Lifecycle Marketing Manager to own our webinar program and lifecycle events, partnering with Demand Generation to build integrated campaigns for customers and prospects.

You will segment customers for lifecycle programs, drive cross-sell and new logo growth, and track pipeline impact while collaborating with Sales, Customer Success, RevOps, and Product Marketing. This remote role supports PDQ's multi-state openings and offers strong benefits.

Qualifications

• 3+ years of B2B marketing experience in customer marketing, demand generation, or campaign management.
• Experience running webinar programs end to end from planning to post-event follow-up.
• Hands-on experience with marketing automation and webinar platforms (HubSpot, Marketo, Zoom Webinars, ON24).
• Track record of driving measurable pipeline including cross-sell, expansion, and new logo.
• Experience marketing a B2B SaaS product.

Responsibilities

• Run webinar program end to end: topics, speakers, promotion, live production, follow-up, and pipeline reporting.
• Test formats and measure what converts; scale successful approaches.
• Build lifecycle events and campaigns to help existing customers adopt more PDQ products and drive cross-sell.
• Define customer segments for lifecycle programs and tailor topics, invites, and CTAs.
• Design integrated campaigns spanning prospects and customers with Demand Generation.
• Track registrations, attendance, engagement, and sourced pipeline; adjust based on results.
• Collaborate with Demand Generation, Sales, Customer Success, RevOps, and Product Marketing.
• Contribute to team initiatives, process improvements, and innovation.

Skills

B2B marketing

Webinar program management

Lifecycle marketing

Pipeline impact

Cross-sell strategy

Tools

HubSpot

Marketo

Zoom Webinars

ON24

Job description

Location

• Remote, US - This position is open to candidates residing in any of PDQ’s open states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI.

About the role

The Lifecycle Marketing Manager sits on PDQ's Customer Marketing team and works hand in hand with Demand Generation. You will own our webinar program and lifecycle events, and build integrated campaigns that reach both customers and prospects. Your programs have two jobs: help existing customers discover and adopt more PDQ products, and bring new logos into the pipeline. You will report to the Customer Marketing team manager and act as the connective tissue between Customer Marketing and Demand Generation.

Why this role matters

In this role, you'll turn PDQ's customer base and prospect audience into pipeline, directly impacting cross-sell revenue and new logo growth.

How you might spend your day

• Run our webinar program end to end: topics, speakers, promotion, live production, follow-up, and pipeline reporting.
• Treat webinars as a channel to grow, not just a series to run: test formats (live, on-demand, series, customer panels), measure what converts, and scale what works.
• Build lifecycle events and campaigns that help existing customers adopt additional PDQ products and drive cross-sell pipeline.
• Define how we segment customers for lifecycle programs (product owned, maturity, team size, renewal stage) and tailor topics, invites, and CTAs for each segment.
• Design integrated campaigns that span prospects and customers, coordinating audiences, offers, and timing with Demand Generation.
• Track registrations, attendance, engagement, and sourced pipeline for your programs, and adjust based on what the numbers tell you.
• Partner with cross-functional teams including Demand Generation, Sales, Customer Success, RevOps, and Product Marketing.
• Contribute to team initiatives, process improvements, and strategic goals.
• Support continuous improvement through feedback, learning, and innovation.

We're looking for people who have

Must Have

• 3+ years of B2B marketing experience in customer marketing, demand generation, or campaign management.
• Experience running webinar or virtual event programs end to end, from planning through post-event follow-up.
• Hands‑on experience with marketing automation and webinar platforms (e.g., HubSpot, Marketo, Zoom Webinars, ON24).
• A track record of driving measurable pipeline; cross-sell, expansion, and new logo.
• Experience marketing a B2B SaaS product.

Nice to Have

• Experience marketing to IT or other technical audiences.
• Familiarity with lifecycle marketing and customer segmentation.
• Experience with campaign reporting and attribution in Salesforce or a similar CRM.

Who you are

• Strong problem‑solving and critical‑thinking skills.
• Adaptability and comfort working in evolving environments.
• Attention to detail and a commitment to delivering quality work.
• Curiosity, initiative, and a continuous learning mindset.
• Excellent communication and relationship‑building skills.
• Comfortable owning goals that span two teams and keeping both aligned.

Why You'll Love Working at PDQ

PDQ offers all of the great perks and benefits you'd expect from working at a very cool tech company, and even some you might not expect, including:

• 4-Day Work Week
• Equity Participation
• Managers who champion professional development
• 100% Premium Coverage for medical, dental and vision for you and your dependents
• 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
• Company Match of the first 6% of your employee deferrals
• Flexible Paid Time Off Policy that treats you like the adult that you are
• Health Savings Account (HSA) and wellness incentives
• Quarterly Company Values Award (team member nominated)

Equal Opportunity Employer

PDQ is proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law.

If you would like to request reasonable accommodation for a medical condition or disability during any part of the application process, please contact [e-mail].

Work Authorization and Sponsorship

The majority of PDQ's full-time roles do not qualify for sponsorship of employment visas such as the H-1B visa. This applies to scenarios where a candidate might possess temporary work authorization during their schooling or after graduation (e.g., CPT, OPT), but would require H-1B visa sponsorship within a few years of employment to retain eligibility for employment.