Customer Lifecycle Marketing Manager

Arctic Wolf; Eden Prairie (MN); Remote; USD 113,000 - 176,000; Full time

Benefits offered by this job

Equity for all employees

Flexible time off

401(k) matching

Career development

Private medical benefits

Mental health support

Parental leave

Job summary

Arctic Wolf in Eden Prairie, MN is seeking a Customer Lifecycle Marketing Manager to own retention and renewal strategies for our growing SaaS platform. You will identify churn signals, build cross‑channel engagement, and partner with Customer Success to reduce churn and drive renewals.

You will manage customer messaging, retention journeys across email, in‑product prompts, webinars, and success touchpoints, and collaborate with Product and Marketing on communications and roadmap updates for

Qualifications

• 5+ years of lifecycle marketing, customer marketing, retention marketing, or related in B2B SaaS.
• Strong analytical, communication, and stakeholder management skills.
• Ability to translate customer insights into measurable business outcomes.

Responsibilities

• Develop and execute retention programs for at‑risk customers and renewal cohorts.
• Define and operationalize churn and retention signals, triggering targeted cross‑channel engagement and Customer Success intervention playbooks.
• Create customer value messaging and retention narratives that support renewal conversations.
• Build and manage retention journeys across email, in‑product messaging, webinars, and Customer Success touchpoints.
• Own customer-facing product, roadmap, launch, and release communications.
• Analyze churn trends, customer feedback, and competitive losses, delivering actionable insights to Product and Product Marketing.
• Partner with Customer Success, Product, and Product Marketing to improve retention outcomes.

Skills

Lifecycle marketing

Retention marketing

B2B SaaS experience

Job description

## Customer Lifecycle Marketing ManagerApply: Eden Prairie, MN, USA: Remote, United States: Full time: Posted Today: R26\\_1222# **#RunwiththePack** At Arctic Wolf, we’re on a mission to **end cyber risk**. We are a global leader in security operations, helping organizations stay resilient against evolving cyber threats through industry-leading security operations, threat intelligence, and a people-first approach to cybersecurity. More than 3,000 Pack members across the world work together every day to protect our customers and empower security teams with new levels of speed, accuracy, and intelligence at scale. What sets us apart is our relentless focus on our customers, innovation at scale, and a collaborative culture where talented people can do meaningful work that truly makes a difference. We’re constantly looking for talented people to join the Pack and help us take our performance to the next level. # **About the Position:**The Lifecycle Marketing Manager owns customer retention through the renewal decision. This role is responsible for identifying churn and renewal-risk signals, developing retention programs and intervention playbooks, and partnering with Customer Success to proactively engage at-risk customers. The role also owns customer-facing product, roadmap, and release communications for existing customers, ensuring customers understand the value of the platform and remain informed and engaged throughout their lifecycle. **Responsibilities*** Develop and execute retention programs for at-risk customers and renewal cohorts.* Define and operationalize churn and retention signals, triggering targeted cross-channel engagement and Customer Success intervention playbooks.* Create customer value messaging and retention narratives that support renewal conversations.* Build and manage retention journeys across email, in-product messaging, webinars, and Customer Success touchpoints.* Own customer-facing product, roadmap, launch, and release communications.* Analyze churn trends, customer feedback, and competitive losses, delivering actionable insights to Product and Product Marketing.* Partner closely with Customer Success, Product, and Product Marketing to improve retention outcomes and customer experience.**Who You Are*** Experience building retention programs, customer journeys, and risk-based engagement strategies.* Strong analytical, communication, and stakeholder management skills.* Ability to translate customer insights into measurable business outcomes.**Minimum Qualifications*** 5+ years of experience in lifecycle marketing, customer marketing, retention marketing, or related in B2B SaaS.**Preferred Qualifications*** Cybersecurity experience a plus. **On-Camera Policy** To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.# **Benefits** All wolves receive compelling compensation and benefits packages, including: * Equity for all employees* Flexible time off and paid volunteer days* 401(k) contribution and matching* Training and career development programs* Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services* Robust Employee Assistance Program (EAP) with mental health services* Fertility support and paid parental leave# **Security Requirements** At Arctic Wolf, protecting our people, customers, and data is fundamental to how we operate. All employees are expected to uphold our commitment to security, privacy, and compliance by following internal information security policies, standards, and controls designed to safeguard the confidentiality, integrity, and availability of business, customer, employee, and other confidential information and to support compliance with applicable legal and regulatory requirements. Depending on the role and where permitted by applicable law, employment may be subject to background verification and additional regulatory, security, or compliance requirements, including obligations related to data protection and export control laws, and authorization requirements where applicable.# **Base Salary**The base salary range for this job family is 112,500 to 175,500 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.# **Your next big opportunity starts here — apply today and help us end cyber risk.**At Arctic Wolf, we recognize that success comes from delighting our customers. We believe in being lean – in constantly building, measuring, and learning in all aspects of our business. We truly value people. All wolves are welcome to join the Arctic Wolf pack, with compelling compensation packages, benefits, and equity for employees. Arctic Wolf is focused on building a workforce that is diverse and inclusive. If you’re excited about this role, but do not meet all of the qualifications listed above, we encourage you to apply. We review all applications. Arctic Wolf is an Equal Opportunity Employer. We are committed to creating an inclusive and accessible workplace and providing reasonable accommodations, appropriate support throughout the hiring process and employment, in accordance with applicable local laws. If you require support or adjustments during the recruitment process, please contact [e-mail].