Remote Lifecycle Marketing Manager - Growth & Automation

NEPSE Trading; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

Oportun is seeking a data-driven Lifecycle Marketing Manager to lead strategy and execution across email, push, SMS, in-app, and emerging channels. You will own the lifecycle roadmap, drive activation, engagement, and retention, and partner with Product, Engineering, Legal, Compliance, and Marketing Technology to deliver timely, compliant communications.

You bring hands-on experience with multi-channel campaigns, strong HTML/CSS templating skills, and a track record of testing, personalization,

Qualifications

• 5+ years in lifecycle, CRM, retention, or customer engagement marketing.
• Hands-on experience with Iterable or similar platforms (Braze, Marketo, SFMC).
• Strong multi-channel lifecycle execution across email, push, SMS, in-app, segmentation and personalization.
• Proficiency in HTML, CSS, and templating languages (AMPscript/Handlebars/Liquid).
• Proven automation, segmentation, personalization, and experimentation track record.
• Experience partnering with technical teams on event-based triggers and data integrations.
• Experience designing and analysing A/B tests and incrementality.
• Strong analytical skills to translate data into decisions.
• Strong project management skills.

Responsibilities

• Own and optimize the lifecycle roadmap across onboarding, activation, engagement, retention, product adoption, and cross-product growth.
• Build, launch, and optimize multi-channel campaigns across email, push, SMS, in-app, and emerging channels.
• Use customer data, behavioral signals, product events, segmentation, and personalization to deliver timely and relevant member experiences.
• Design and improve automated lifecycle journeys that support onboarding, activation, feature adoption, servicing, engagement, and retention.
• Lead structured experimentation, including A/B and holdout testing, to measure incremental impact and improve performance.
• Partner with Product, Engineering, Analytics, Data, Design, Content, Legal, Compliance, and Marketing Technology to align priorities and deliver new capabilities.
• Translate lifecycle needs into clear technical requirements, event definitions, data requirements, use cases, and implementation priorities.
• Help advance Oportun’s CLM technology capabilities through new channels, custom events, improved data flows, platform enhancements, and automation.
• Identify and resolve gaps in data, tooling, integrations, or workflows that limit campaign performance or execution.
• Ensure campaigns meet high standards for QA, deliverability, consent management, data integrity, privacy, compliance, and member experience.
• Bring ideas for how we can do things better, proactively, not just when asked.
• Look for practical ways to use AI to improve campaign development, analysis, personalization, QA, reporting, and workflow efficiency.

Tools

Iterable

Braze

Marketo

Salesforce Marketing Cloud

AMPscript

Handlebars

Liquid

HTML/CSS

A/B testing

Automation

Segmentation

Personalization

Event-based triggers

Data integrations

Analytics

Project management

Job description

Oportun is seeking a data-driven Lifecycle Marketing Manager to lead strategy and execution across email, push, SMS, in-app, and emerging channels. You will own the lifecycle roadmap, drive activation, engagement, and retention, and partner with Product, Engineering, Legal, Compliance, and Marketing Technology to deliver timely, compliant communications.

You bring hands-on experience with multi-channel campaigns, strong HTML/CSS templating skills, and a track record of testing, personalization,