Remote Lifecycle Growth Marketing Manager

Avid Technology, Inc.

United States

Remote

USD 90,000 - 130,000

Full time

9 days ago

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Job summary

Avid Technology, Inc. is seeking a Lifecycle Marketing Manager to transform lifecycle strategy into scalable, measurable customer engagement campaigns for our direct-to-consumer subscription business.

You will own programs from planning through execution, launch, measurement, and optimization, coordinating with cross-functional partners. The ideal candidate is a hands-on lifecycle or CRM marketer with strong program management, campaign operations, analytical thinking, and cross-functional

Qualifications

3+ years in lifecycle/CRM marketing, retention, or subscription roles.
Experience owning campaigns from ideation to launch and optimization.
Comfort coordinating with cross-functional teams and external partners.

Responsibilities

Own end-to-end lifecycle programs from strategy through execution, launch, measurement, and post-campaign analysis.
Define segmentation, eligibility, personalization, and reporting requirements; validate data logic with analytics.
Lead QA, testing, personalization, and launch readiness across channels (email, in-app, on-site).
Monitor performance, derive insights, and drive optimization with cross-functional teams.