Remote Lifecycle Marketing Lead—Email & Growth

KnowBe4; Clearwater (FL); Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Company-wide bonuses

Adoption assistance

Tuition reimbursement

Certification reimbursement

Certification completion bonuses

Job summary

KnowBe4 is seeking a Senior Manager, Email & Lifecycle Marketing to own the strategy and execution of email programs across the customer journey. The role requires hands-on leadership, data-driven decisions, and collaboration with Customer Success, Product, Sales, and RevOps to reduce churn and drive expansion.

The candidate will lead post-sale nurture, onboarding, engagement, and renewal campaigns, leveraging AI-driven optimization while maintaining brand voice and compliance across global

Qualifications

• 10+ years in B2B SaaS marketing
• 8+ years in email marketing and lifecycle marketing
• Experience leading and coaching teams
• Experience scaling programs across geographies and languages
• Partnering with Customer Success to drive lifecycle programs
• Strong written and verbal communication skills
• Expertise in marketing automation platforms (HubSpot/Marketo)
• Data segmentation and dynamic personalization
• Familiarity with CDP or data enrichment tools
• Ability to connect email decisions to pipeline and revenue

Responsibilities

• Own and evolve email marketing strategy across stages from prospect to expansion.
• Build post-sale nurture programs with onboarding, adoption, engagement and retention.
• Design campaigns based on product usage and customer signals.
• Partner with RevOps on health scoring and expansion signals.
• Use AI tools to improve content, testing, and personalization.
• Lead multi-touch nurture programs to accelerate pipeline velocity.
• Collaborate on campaign planning, segmentation, and A/B testing.
• Ensure scalable, trackable marketing automation workflows.
• Define and report email KPIs tied to pipeline and revenue.
• Coach and develop team members, provide feedback and growth opportunities.

Skills

B2B SaaS

Email marketing

Leadership

Lifecycle marketing

Geography expansion

Customer Success

Communication

HubSpot

Marketo

Data segmentation

CDP

Analytics

Cross-functional

AI marketing

Education

BA/BS or equivalent

Tools

HubSpot

Marketo

Job description

KnowBe4 is seeking a Senior Manager, Email & Lifecycle Marketing to own the strategy and execution of email programs across the customer journey. The role requires hands-on leadership, data-driven decisions, and collaboration with Customer Success, Product, Sales, and RevOps to reduce churn and drive expansion.

The candidate will lead post-sale nurture, onboarding, engagement, and renewal campaigns, leveraging AI-driven optimization while maintaining brand voice and compliance across global