Remote Lifecycle Marketing Manager - Email & Growth, Equity

Cars & Bids; United States; A distancia; USD 110.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote flexibility

Competitive compensation

Equity

Room to grow

Descripción de la vacante

Cars & Bids is hiring a Lifecycle Marketing Manager to own email and lifecycle programs across our marketplace. You will design journeys, segment users, write messages, and optimize end-to-end flows using HubSpot alongside our proprietary tools.

This role blends technical marketing with strong copywriting and a passion for cars. The successful candidate will manage onboarding, submission, re-engagement, post-sale communication, and collaboration with sales/auction teams, while driving measurable

Formación

• 4-7 years in lifecycle, CRM, or marketing automation, owning programs end to end.
• Deep HubSpot experience: complex branching workflows, custom properties/objects, custom code, and API/webhook integrations with other tools.
• Startup experience: you're used to building something and then running it yourself.
• Strong segmentation instincts, and comfort working with data and engineering on data delivery.
• You write well and quickly, and you can shift tone for sellers or bidders.
• Deliverability experience at scale.
• A habit of tying every program back to a business result.
• B2B background preferred, B2C a plus.
• A passion for cars.

Responsabilidades

• Own all email marketing at Cars & Bids, from automated lifecycle flows to newsletters, promotions, and event sends.
• Map, build, and run buyer and seller journeys in HubSpot: onboarding, seller education, submission, re-engagement, repeat sellers, bidder activation, and post-sale.
• Build segments from site interactions and create dynamic content.
• Write copy for full emails and short nudges to motivate actions.
• Build workflows that connect product/tools via code, APIs, and webhooks.
• Connect customers to sales/auction teams at the right moment and keep the seller pipeline clean in HubSpot.
• Own deliverability and list health.
• Test everything and report results in submissions, sales, and site activity.

Conocimientos

Lifecycle marketing

HubSpot expert

Segmentation

Copywriting

Deliverability

A/B testing

Startup experience

Herramientas

HubSpot

Webhooks

APIs

Descripción del empleo

Cars & Bids is hiring a Lifecycle Marketing Manager to own email and lifecycle programs across our marketplace. You will design journeys, segment users, write messages, and optimize end-to-end flows using HubSpot alongside our proprietary tools.

This role blends technical marketing with strong copywriting and a passion for cars. The successful candidate will manage onboarding, submission, re-engagement, post-sale communication, and collaboration with sales/auction teams, while driving measurable