Lifecycle Marketing Manager

Cars & Bids; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Remote flexibility

Competitive compensation

Equity

Room to grow

Job summary

Cars & Bids is hiring a Lifecycle Marketing Manager to own email and lifecycle programs across our marketplace. You will design journeys, segment users, write messages, and optimize end-to-end flows using HubSpot alongside our proprietary tools.

This role blends technical marketing with strong copywriting and a passion for cars. The successful candidate will manage onboarding, submission, re-engagement, post-sale communication, and collaboration with sales/auction teams, while driving measurable

Qualifications

• 4-7 years in lifecycle, CRM, or marketing automation, owning programs end to end.
• Deep HubSpot experience: complex branching workflows, custom properties/objects, custom code, and API/webhook integrations with other tools.
• Startup experience: you're used to building something and then running it yourself.
• Strong segmentation instincts, and comfort working with data and engineering on data delivery.
• You write well and quickly, and you can shift tone for sellers or bidders.
• Deliverability experience at scale.
• A habit of tying every program back to a business result.
• B2B background preferred, B2C a plus.
• A passion for cars.

Responsibilities

• Own all email marketing at Cars & Bids, from automated lifecycle flows to newsletters, promotions, and event sends.
• Map, build, and run buyer and seller journeys in HubSpot: onboarding, seller education, submission, re-engagement, repeat sellers, bidder activation, and post-sale.
• Build segments from site interactions and create dynamic content.
• Write copy for full emails and short nudges to motivate actions.
• Build workflows that connect product/tools via code, APIs, and webhooks.
• Connect customers to sales/auction teams at the right moment and keep the seller pipeline clean in HubSpot.
• Own deliverability and list health.
• Test everything and report results in submissions, sales, and site activity.

Skills

Lifecycle marketing

HubSpot expert

Segmentation

Copywriting

Deliverability

A/B testing

Startup experience

Tools

HubSpot

Webhooks

APIs

Job description

Born from the #1 automotive YouTube channel, Cars & Bids is now the fastest-growing, highest-rated enthusiast auction site nationwide, with over $900 million in cars sold. We are some of the most car-obsessed people you will ever meet, and we love what we do.

Our job is to build the ultimate destination for car enthusiasts: a place to discover, learn about, share what you love, and find your next great car. We bring together auctions, entertainment, and a community of people who love cars as much as we do.

About the role

We're hiring a Lifecycle Marketing Manager to join our growth marketing team.

You'll own lifecycle and email marketing for both sides of our marketplace, from someone's first visit, to their first bid or first listing, to the car after that. You'll design the journeys, build the segments and workflows behind them, write the messages, and keep improving them once they're live. HubSpot will be your command center, but you will also be expected to regularly use our proprietary software and other toolsl.

This role suits a technical marketer who also loves to write. A typical day could involve sketching out a seller journey, connecting a workflow to another tool with a webhook, and editing copy for an A/B test. You'll be responsible for launching, monitoring, and testing user journeys end to end, and for reporting on what they did for submissions and sales.

We're a consumer business, but a lot of our work will feel familiar to B2B marketers. Sellers move through a real pipeline with real people on our team helping them along, and part of sending the right message is knowing when to hand someone off to an Auction Manager. If you've done lifecycle in B2B, you'll feel right at home, and if you've done it in both worlds, even better.

What you'll do

• Own all email marketing at Cars & Bids, from automated lifecycle flows to newsletters, promotions, and event sends
• Map, build, and run buyer and seller journeys in HubSpot: onboarding, seller education, submission, re-engagement, repeat sellers, bidder activation, and post-sale
• Build segments from how people actually use the site (what they watch, bid on, submit, and sell), along with the dynamic content that goes with them
• Write the copy, from full emails down to the short, well-timed nudges that get someone to finish what they started
• Build workflows that branch across our product and tools, using custom code, APIs, and webhooks when HubSpot alone can't get it done
• Connect customers to our sales and auction teams at the right moment, and help keep the seller pipeline in HubSpot clean and moving
• Own deliverability and list health
• Test everything, and report results in submissions, sales, and activity on the site

What We're Looking For

• 4-7 years in lifecycle, CRM, or marketing automation, owning programs end to end
• Deep HubSpot experience: complex branching workflows, custom properties and objects, custom code, and API and webhook integrations with other tools
• Startup experience. You're used to building something and then running it yourself
• Strong segmentation instincts, and comfort working with data and engineering on how the data gets to you
• You write well and quickly, and you can shift your tone for a first-time seller, a longtime bidder, or a dealer
• Deliverability experience at scale
• A habit of tying every program back to a business result
• B2B background preferred, B2C a plus
• A passion for cars

Nice to have:

• SQL
• Two-sided marketplace, auction, or automotive experience
• SMS and push
• Experience connecting HubSpot to a data warehouse, or with reverse ETL

Why Cars & Bids

We're a small, dedicated team with a big reach, and we're just getting started. We're all car enthusiasts from different walks of life. If you love cars and you're an exceptional lifecycle marketer, this is your dream job.

Here's what you can expect when you join us:

• Real ownership of a channel that drives the business, with your work showing up directly in submissions and sales
• A team of fellow car lovers who take pride in their work and care about great customer experiences
• True remote flexibility, competitive compensation, equity, and room to grow

The pay range for this role is:

110,000 - 130,000 USD per year (Remote (United States))