Remote Lifecycle Marketing Specialist | Growth & Retention

Jobgether; Oregon; Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Competitive salary $65k–$85k annually

Remote work in the United States

401(k) and benefits

Job summary

Jobgether in the United States is seeking a Lifecycle Marketing Specialist to drive user engagement, retention, and revenue for a sports gaming platform. You will craft automated journeys, build segments, and deliver multi‑channel campaigns across email, push, SMS, and in‑app messaging.

You will work with growth, product, analytics, and creative teams, using A/B tests and data analysis to optimize campaigns and improve lifetime value, while leveraging AI tools to enhance copy, segmentation, and

Qualifications

• 2–4 years of lifecycle marketing, CRM, email marketing, or push notification marketing.
• Experience in consumer apps, gaming, DTC, fintech, or digital marketing agency environments.
• Practical experience with Braze or similar platforms (e.g., Iterable, Customer.io, Klaviyo).
• Ability to build automated journeys, create audience segments, and run multi-channel campaigns independently.
• Strong copywriting for email, push, and in-app communications.
• Knowledge of segmentation, triggers, RFM, and lifecycle metrics (activation, retention, LTV).
• Comfort interpreting performance data and translating insights into actions.
• Experience designing and analyzing A/B tests and developing clear hypotheses.
• Excellent organizational and cross-functional collaboration skills.
• Willingness to integrate AI tools into workflows.

Responsibilities

• Execute lifecycle marketing roadmap across onboarding, activation, retention, and reactivation.
• Build automated journeys and canvases in Braze using triggers and segmentation.
• Maintain a lifecycle marketing calendar aligned with major sporting events.
• Support cohort testing to improve 30/90‑day retention.
• Launch multi‑channel campaigns across email, push, SMS, in‑app, and webhooks.
• Translate briefs into effective communications and ensure accurate execution.
• Write engaging, conversion‑focused copy for various audiences and channels.
• Collaborate with design to create assets that boost engagement and CTR.
• Create and maintain audience segments using Braze/Segment; support SQL targeting.
• Perform pre‑launch QA on campaigns and automation logic.
• Propose and run A/B tests on subject lines, messages, timing, and offers.
• Prepare weekly performance reports covering open/click/conversion and revenue impact.
• Analyze results and translate insights into optimization recommendations.
• Collaborate with data analysts on attribution and incrementality.
• Identify journey drop-offs and gaps; propose targeted campaigns to improve conversion and retention.
• Work with paid media, product, growth teams for consistent messaging and user experience.
• Leverage AI tools to improve copy, segmentation, ideation, and reporting.

Skills

Lifecycle marketing

CRM

Email marketing

Push notifications

Copywriting

A/B testing

Analytics

SQL

Segmentation

Project management

AI tools usage

Tools

Braze Canvas Flow

Liquid templating

Webhook orchestration

Segment

Snowflake

dbt

Job description

Jobgether in the United States is seeking a Lifecycle Marketing Specialist to drive user engagement, retention, and revenue for a sports gaming platform. You will craft automated journeys, build segments, and deliver multi‑channel campaigns across email, push, SMS, and in‑app messaging.

You will work with growth, product, analytics, and creative teams, using A/B tests and data analysis to optimize campaigns and improve lifetime value, while leveraging AI tools to enhance copy, segmentation, and