Remote Lifecycle Marketing Leader for Growth and Retention

Scenthound; Florida; Remote; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401k plan with company match

Paid time off

Free grooming services for your dog

Unlimited growth potential

Job summary

Scenthound is seeking a Lifecycle Marketing Manager to own CRM strategy and end-to-end communications across email, SMS, and push. You will craft automated journeys, build audience segments, and collaborate with Marketing, Product, and Operations to drive member growth and retention.

In this fully remote role (outside Florida), you will lead data-driven campaigns, measure outcomes, and optimize deliverability while aligning with franchise needs and company goals.

Qualifications

• 5+ years in lifecycle marketing, CRM, or email/SMS marketing.
• Strong audience segmentation and list strategy.
• Data-driven; identify insights from data to drive programs.
• Design and execute automated lifecycle flows across channels.
• Retail or consumer brand background.
• Knowledge of CAN-SPAM, TCPA, CCPA, GDPR and consent best practices.
• Ability to work with stakeholders and franchise owners.
• Proficiency in major ESP/CRM platforms (Klaviyo, Cinch, Braze, Customer.io, SFMC, Iterable).

Responsibilities

• Own end-to-end lifecycle journeys from acquisition through retention and win-back.
• Design, build, and launch automated lifecycle journeys across email, SMS, and push.
• Develop deep segmentation and personalized messaging at scale.
• Define and manage testing roadmap: A/B and multivariate tests across touchpoints.
• Collaborate with Product and Marketing on in-app and web experiences.
• Report lifecycle KPIs and provide data-backed recommendations to leadership.

Skills

Lifecycle marketing

CRM

Audience segmentation

Data-driven

Automated journeys

Cross-functional collaboration

Tools

Klaviyo

Salesforce Marketing Cloud

Braze

Iterable

Customer.io

Job description

Scenthound is seeking a Lifecycle Marketing Manager to own CRM strategy and end-to-end communications across email, SMS, and push. You will craft automated journeys, build audience segments, and collaborate with Marketing, Product, and Operations to drive member growth and retention.

In this fully remote role (outside Florida), you will lead data-driven campaigns, measure outcomes, and optimize deliverability while aligning with franchise needs and company goals.