Lifecycle Marketing Manager

Scenthound Franchising; United States; Remote; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401k plan with company match

Paid time off

Free grooming services for your dog

Unlimited growth potential

Job summary

Scenthound is seeking a Lifecycle Marketing Manager to own end-to-end CRM across email, SMS, and push, driving membership growth and long-term LTV. You will lead a CRM platform migration, build automated journeys, and partner with Marketing, Product, and Operations to optimize cross-channel communications.

You’ll dig into analytics, create segments, and measure lifecycle KPIs while collaborating with franchise partners for scalable campaigns. Remote-friendly for U.S. applicants.

Qualifications

• 5+ years in lifecycle marketing, CRM, or email/SMS marketing with proven revenue impact.
• Deep audience segmentation and list strategy experience.
• Self-starter who analyzes data and translates it into smarter programs.
• Proven ability to design and execute automated lifecycle flows across email, SMS, and push.
• Retail or consumer brand background with strong cross-functional collaboration.
• Strong knowledge of compliance: CAN-SPAM, TCPA, CCPA, GDPR and consent best practices.
• Experience within multi-location, franchise, or subscription environments is a plus.
• Proficiency in at least one major ESP/CRM platform (Klaviyo, SFMC, Braze, etc.).

Responsibilities

• Own lifecycle strategy across email, SMS, and push from acquisition to retention and win-back.
• Design, build, and launch automated journeys: onboarding, post-purchase, re-engagement, loyalty.
• Develop advanced segmentation and audience-building strategies based on behavior and lifecycle stage.
• Define and manage a rigorous testing roadmap; document learnings into playbooks.
• Monitor deliverability, list health, opt-out rates, and spam complaints; maintain hygiene.
• Build regular performance reports and present insights to leadership.
• Collaborate with Product for in-app messaging and with Marketing/Operations for campaigns.
• Support franchise network with scalable assets and tools; translate strategy into actionable kits.

Skills

Lifecycle marketing

CRM strategy

Email marketing

SMS marketing

Push notifications

Segmentation

A/B testing

Data-driven

Cross-functional collaboration

Vendor management

Tools

Klaviyo

Salesforce Marketing Cloud

Braze

Iterable

Cinch

Snowflake

Job description

Lifecycle Marketing Manager Job Description

Company Overview:

Scenthound is the first membership-based franchise providing affordable and accessible wellness-focused dog care, committed to providing every dog with the care necessary to help maintain their health and keep them clean and happy. Franchising since 2019 and on pace to have over 200 locations open by the end of 2026, Scenthound is establishing itself as the preeminent solution for routine and preventive dog care.

• Dog First. We advocate for the health and well-being of every dog in our care.
• One Pack. We are one company, one team, with one mission.
• Bring Love. We bring good energy to our work and do our jobs with loving intention.
• Seek Growth. We believe. We learn. We grow.
• Make a Difference. We work with purpose. We are driven by a desire to make a positive impact.

The Opportunity

The Lifecycle Marketing Manager will be the engine behind how Scenthound communicates with members, prospects, and dog parents across email, SMS, and push notifications. This role owns end-to-end CRM strategy and execution - from acquisition through retention and win-back - while collaborating deeply with cross-functional corporate teams, agency partners, and our franchise network. You'll be equal parts strategist and builder: turning customer data into automated journeys and high-impact campaigns that drive membership growth, retention, and long-term customer LTV.

This is not a role for someone who delegates the data work. You'll dig into behavioral analytics, build and own your own segments, uncover insights others miss, and use those findings to continuously sharpen your strategy.

What You'll Own

CRM Platform Migration

• Lead project management of Scenthound's migration to a new CRM platform - a top company priority - owning the program end to end, from requirements through build, testing, launch, and post-launch optimization
• Coordinate cross-functional stakeholders across Marketing, Product, Technology and Operations -owning the project timeline, tracking deliverables and keeping everyone aligned
• Manage the vendor relationship with the new CRM partner, holding them to scope, milestones, and quality standards
• Oversee data migration and the rebuild of journeys, segments, and templates to ensure a seamless transition with no disruption to member communications

CRM & Lifecycle Strategy

• Own the overall email, SMS, and push notification lifecycle strategy - from acquisition through retention, loyalty, and win-back
• Design, build, and launch automated lifecycle journeys: onboarding, post-purchase, abandoned flows, re-engagement, loyalty/VIP, and win-back
• Develop deep segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage - delivering relevant, personalized messaging at scale
• Define and manage a rigorous testing roadmap: A/B and multivariate tests across subject lines, send times, creative, offers, channel mix, copy and journey touchpoints - and systematize learnings into playbooks
• Monitor and continuously improve deliverability, list health, opt-out rates, and spam complaint rates; maintain best-in-class list hygiene
• Build regular performance reporting across lifecycle KPIs; present insights and data-backed recommendations to the Director of Digital Marketing

Data & Insights

• Take a fully data-driven approach to lifecycle strategy - independently digging into platform analytics, behavioral data, and cohort performance to surface trends, drop-off points, and growth opportunities
• Build and analyze audience segments using CRM tools and, where applicable, data warehouse environments (Snowflake experience a plus)
• Translate raw data into clear, actionable insights that inform campaign strategy, product decisions, and customer experience improvements
• Own cohort analysis, funnel performance, and lifecycle KPI reporting - identifying what's working, what isn't, and what to do next

App & Web Experience

• Collaborate with the Product team on in-app messaging, member experience, and feature launches
• Support management of the web experience - landing pages, conversion flows, and content updates
• Ensure digital touchpoints across channels are consistent, on-brand, and optimized for performance

Cross-Functional & Franchise Collaboration

• Work hand-in-hand with corporate teams including Marketing, Product, Operations, and Technology
• Serve as a reliable marketing resource for our franchise network - communicating clearly, supporting local needs, and navigating the complexity of a multi-unit system with professionalism and patience
• Translate corporate campaign strategy into scalable, franchisee-friendly toolkits and assets

Director of Digital Marketing Support

• Assist the Director of Digital Marketing on paid media initiatives and agency coordination
• Contribute to SEO strategy and execution efforts
• Support reporting, budget tracking, and strategic presentations as needed

What We’re Looking For

Required

• 5+ years of hands-on experience in lifecycle marketing, CRM, or email/SMS marketing with a proven track record driving revenue, retention, and customer LTV
• Deep expertise in audience segmentation and list strategy - you know how to slice data to find the right customer, with the right message, at the right moment
• Genuinely data-driven: you dig into the numbers yourself, identify what the data is telling you, and use those insights to build smarter programs - a self-starter on managing this need
• Proven ability to design and execute automated lifecycle flows from the ground up across email, SMS, and push
• Retail or consumer brand background - you understand how customers shop, join, and churn
• Strong understanding of email/SMS compliance: CAN-SPAM, TCPA, CCPA, GDPR, and consent best practices
• Comfortable managing multiple channels and programs simultaneously without dropping the ball
• Strong communicator who can work effectively with corporate stakeholders and franchise owners alike
• Self-starter mentality - you identify the opportunity and move without waiting to be told
• Proficiency with at least one major ESP/CRM platform (e.g., Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, Iterable, or similar)

Preferred / Nice to Have

• Basic HTML/CSS for email template editing nice to have; mobile-first design sensibility
• Experience in a multi-location, franchise, or membership/subscription business environment
• Snowflake or similar data warehouse experience; SQL proficiency for custom audience building and funnel analysis
• Familiarity with tools like Looker, Google Analytics, or similar analytics platforms
• Experience supporting paid media strategy or agency relationships
• Track record of building structured experimentation frameworks and iterating based on results

Compensation and Benefits

• Health insurance with company contribution
• Dental insurance
• Vision insurance
• Paid time off
• Company Paid Life and Disability
• 401k plan with company match
• Free grooming services for your dog
• Energetic, fun, loving work environment
• Unlimited growth potential with an expanding business
• Compensation: $80,000-$90,000 depending on experience

Who Thrives Here

This role is for someone who is energized by autonomy, thrives in a fast-moving franchise environment, and takes pride in building things that actually work. You're comfortable being the most knowledgeable person in the room when it comes to lifecycle strategy - and you back every decision with data. You genuinely care about the customer experience, and you know that the right message, to the right member, at the right moment is what drives real business results.

Fully Remote if outside of Florida.

This is a remote position.