Remote Lifecycle Marketing Lead - Email & Automation

Optery; United States; À distance; CLP 78 740 000 - 88 583 000; Plein temps

Avantages offerts par ce poste

Health insurance

401k with employer match

Paid time off

Résumé du poste

Optery is seeking a Senior Lifecycle Marketing IC to own onboarding, activation, retention, and churn prevention end-to-end. You will design journeys, build campaigns in our marketing platform, and direct copy, testing, and reporting.

You’ll work across email, in-app, and push notifications, using segmentation and AI-powered enhancements while collaborating with product, analytics, and support teams to maximize activation and long-term value.

Qualifications

• 5+ years owning lifecycle/CRM or email marketing programs.
• Experience with subscription-based services.
• Fluency in marketing automation platforms with segmentation and templating.
• Strong copywriting and testing instincts.
• SQL and product analytics experience a plus.
• Knowledge of CAN-SPAM, GDPR/CCPA basics.
• Experience with AI in marketing workflows.
• Experience with B2C and B2B messaging a bonus.

Responsabilités

• Own lifecycle marketing roadmap across activation, retention, and expansion.
• Build, launch, and iterate automated campaigns in marketing platforms.
• Own in-app messaging and transactional communications with product/engineering.
• Develop push notification strategy with email coordination.
• Develop segmentation/personalization using behavioral data.
• Run A/B tests with clear holdouts and measurement.
• Manage email deliverability, hygiene, and suppression.
• Collaborate with analytics to measure lifecycle performance.
• Collaborate with paid acquisition, product, and support teams.

Connaissances

Lifecycle marketing

CRM management

Email marketing

Marketing automation

Segmentation

Liquid templating

Copywriting

SQL

Analytics

AI in workflows

Builder mindset

Outils

Customer.io

Iterable

Braze

Klaviyo

Description du poste

Optery is seeking a Senior Lifecycle Marketing IC to own onboarding, activation, retention, and churn prevention end-to-end. You will design journeys, build campaigns in our marketing platform, and direct copy, testing, and reporting.

You’ll work across email, in-app, and push notifications, using segmentation and AI-powered enhancements while collaborating with product, analytics, and support teams to maximize activation and long-term value.