Lifecycle Marketing Manager

Optery; United States; Remote; USD 80,000 - 90,000; Full time

Job summary

Optery is seeking a senior lifecycle marketer to own end-to-end lifecycle management across email, in-app messaging, and push notifications for the full customer journey. You will design journeys, build campaigns, write (or direct) copy, run experiments, and report results from onboarding through win-back.

This role emphasizes ownership and cross-functional collaboration with product, engineering, analytics, and support to ensure messaging aligns with business goals and drives subscription

Qualifications

• 5+ years in lifecycle, CRM, retention, or email marketing for subscriptions.
• Fluent with marketing automation platforms and templating languages.
• Strong copy instincts and data-driven decision making (SQL a plus).
• Experience with CAN-SPAM, GDPR/CCPA basics.
• Experience with AI in marketing workflows.

Responsibilities

• Own lifecycle marketing roadmap across activation, conversion, retention, and expansion.
• Build, launch, and iterate automated campaigns and flows in our marketing automation platform (Customer.io; equivalents include Iterable, Braze, or Klaviyo).
• Own in-app messaging and transactional-adjacent communications with product and engineering.
• Develop segmentation and personalization strategies using behavioral and account data.
• Run disciplined experimentation with A/B tests on sequences, subject lines, timing, and offers.
• Collaborate with analytics to instrument and measure lifecycle performance (Amplitude) and connect campaigns to revenue outcomes.
• Coordinate messaging with paid acquisition, product, and support teams for cohesive customer experience.

Skills

Lifecycle marketing

CRM

Retention marketing

Email marketing

Copywriting

A/B testing

Segmentation

Personalization

Marketing automation

Data analysis

SQL

Tools

Customer.io

Iterable

Braze

Klaviyo

SQL

Amplitude

Job description

Описание

You'll own lifecycle marketing at Optery end-to-end: email, in-app messaging, and push notifications across the full customer journey. This includes onboarding, activation, engagement, upgrade/cross-sell, renewal, churn prevention, and win-back. This is a senior IC role with full ownership of strategy and execution: you'll design the journeys, build the campaigns, write (or direct) the copy, run the experiments, and report on the results.

Задачи

Own the lifecycle marketing roadmap: map the customer journey and identify the highest-impact opportunities across activation, conversion, retention, and expansion Build, launch, and iterate on automated campaigns and triggered flows in our marketing automation platform (we use Customer.io; equivalents include Iterable, Braze, or Klaviyo) Own in-app messaging and transactional-adjacent communications in partnership with product and engineering Build and optimize mobile push notification strategy: permission opt-in flows, triggered and campaign-based pushes, frequency capping, and coordination with email so channels complement rather than compete Develop segmentation and personalization strategies using behavioral and account data, including dynamic templating and conditional content logic Run a disciplined experimentation program: A/B tests on sequences, subject lines, timing, and offers, with clear holdouts and measurement Manage email deliverability, list hygiene, and suppression strategy to protect sender reputation Partner with analytics to instrument and measure lifecycle performance (we use Amplitude and connect campaigns to revenue outcomes Collaborate with paid acquisition, product, and support teams so messaging is coordinated across the entire customer experience

Требования

5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for a subscription-based service. Fluency in a modern marketing automation platform (e.g., Customer.io, Iterable, Braze, Klaviyo) including segmentation, triggered workflows, and templating languages like Liquid Strong copy instincts: you can write clear, persuasive messaging and know when to test rather than debate Comfort with data: you can define your own metrics, pull your own reports, and interpret results honestly (SQL and product analytics experience are a plus) Understanding of email deliverability fundamentals and compliance (CAN-SPAM, GDPR/CCPA basics) Experienced with AI and actively leveraging it in your current workflows A builder's mindset: you're energized by owning a function, not just executing tickets Bonus: experience in privacy, security, or consumer subscription products; experience with both B2C and B2B messaging Location While Optery is a fully-remote global team, this position is based in the United States and is required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.

Условия

Base salary: $80K - $90K Paid time off policy