Lifecycle Marketing Manager (Fully Remote)

Optery; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Fully remote

Global team

Job summary

Optery is seeking a Senior IC in lifecycle marketing to own copy, experiments, and results across email, in-app messaging, and push. You will drive end-to-end campaigns, build segmentation strategies, and shape the full customer journey for our privacy-focused product.

You’ll run A/B tests, own deliverability, and coordinate messaging across teams, leveraging AI tools and data to improve engagement and retention for a fully remote global team.

Qualifications

• 5+ years owning lifecycle/CRM/email programs for subscription products.

Responsibilities

• Own lifecycle marketing end-to-end across email, in-app messaging and push.
• Build campaigns, segmentation and personalization; run experiments and own results.
• Coordinate messaging across teams and optimize deliverability.

Skills

Lifecycle marketing

CRM

Email campaigns

A/B testing

Deliverability

Copy instincts

AI usage

Tools

Customer.io

Job description

• Own lifecycle marketing end-to-end: email, in-app messaging, push, and full-journey strategy.
• Senior IC role with full ownership of copy, experiments, and results.

What You'll Do:

• Build campaigns, segmentation, and personalization in Customer.io.
• Run A/B tests, own deliverability, and coordinate messaging across teams.

What We're Looking For:

• 5+ years owning lifecycle/CRM/email programs for subscription products.
• Marketing automation fluency, copy instincts, data comfort, and AI use.

Optery

Optery is a privacy platform that helps people remove their personal information from data broker websites. It is a fully-remote global team with a builder culture and an equal-opportunity commitment.