Remote Lead Digital Growth Marketing Manager

DIRECTV; Portland (OR); Remote; USD 129,000 - 193,000; Full time

Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end lifecycle of go-to-market campaigns for the DIRECTV FOR BUSINESS portfolio. You will translate market insights into actionable campaigns across digital channels and mentor a growing team, working with cross-functional partners to ensure timely delivery and impact.

You will develop testing roadmaps, optimize messaging and channel mix, and leverage analytics to drive ROI and customer engagement, including

Qualifications

• 3–5 years required, 5+ years desired digital marketing experience, preferably in telecommunications, media, sports, entertainment, B2B, or similar high volume consumer business environment
• Proven ability to manage complex, cross-functional projects with minimal oversight
• Strong written and verbal communication skills, including experience presenting to leadership
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing)

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other channels to drive qualified leads and new business
• Partner with cross-functional teams to ensure consistent messaging across the customer experience
• Analyze campaign performance and optimize to improve conversion and ROI using analytics
• Mentor and establish best practices for the broader marketing organization
• Lead projects independently or drive substantial portions of larger initiatives

Skills

Campaign strategy

Cross-functional leadership

B2B marketing

Digital analytics

A/B testing

Mentoring

Tools

Google Analytics

Marketing automation tools

UTM tracking

Dashboards

Job description

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end lifecycle of go-to-market campaigns for the DIRECTV FOR BUSINESS portfolio. You will translate market insights into actionable campaigns across digital channels and mentor a growing team, working with cross-functional partners to ensure timely delivery and impact.

You will develop testing roadmaps, optimize messaging and channel mix, and leverage analytics to drive ROI and customer engagement, including