Remote Lead PMM - Digital Growth & Retention

DIRECTV; Boston (MA); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing, to own end-to-end digital go-to-market strategies. The role focuses on campaigns across paid channels, content messaging, and cross-functional collaboration to improve engagement and ARPU for commercial customers.

It requires strategic thinking and hands-on leadership in a remote US setting. The position emphasizes analytics, testing, and mentorship, with responsibilities spanning strategy, execution, and optimization in

Qualifications

• 3–5 years of digital marketing experience; 5+ years preferred, in telecom/media/B2B or similar high-volume environment.
• Proven ability to manage complex, cross-functional projects with minimal oversight.
• Strong written and verbal communication skills, including presenting to leadership.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate).

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other channels to drive leads and new business.
• Partner with creative, media, sales, product, programming, and agency teams to ensure consistent messaging across the customer experience.
• Create and optimize digital content and messaging that communicates DIRECTV FOR BUSINESS value proposition for bars, restaurants, and other commercial customers.
• Develop testing roadmaps (A/B, multivariate) to optimize messaging, offers, and channel mix.

Skills

Cross-functional leadership

Campaign development

Analytics interpretation

Excellent communication

Tools

Google Analytics

UTM tracking

Dashboards

Job description

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing, to own end-to-end digital go-to-market strategies. The role focuses on campaigns across paid channels, content messaging, and cross-functional collaboration to improve engagement and ARPU for commercial customers.

It requires strategic thinking and hands-on leadership in a remote US setting. The position emphasizes analytics, testing, and mentorship, with responsibilities spanning strategy, execution, and optimization in