Remote Lead Copywriter: Brand Storyteller for Performance

HOKA; New York (NY); On-site; USD 96,600 - 130,400; Full time

Benefits offered by this job

Competitive pay

Bonuses

Financial planning

Time off

Discounts

Development opportunities

Health & wellness

Job summary

Deckers Brands is seeking a Lead Copywriter for HOKA who will transform product stories and brand purpose into compelling campaigns across digital and physical touchpoints. Remote role with West Coast preference, requiring a deep passion for running and performance products.

You will craft narratives and drive brand voice across channels. The position demands a proven portfolio, leadership in creative concepting, and the ability to present ideas to stakeholders.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Heavy emphasis on portfolio with storytelling across channels.
• 9+ years in an advertising agency or in-house creative environment.

Responsibilities

• Collaborate with designers, art directors, and creative leaders to concept and define the narrative and copy direction for HOKA campaigns and brand initiatives
• Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion, capture attention, and drive measurable impact
• Translate strategy and creative briefs into engaging copy concepts, narratives, and messaging that connect deeply with runners, hikers, and movers of all kinds
• Create and shape stories across a wide range of digital channels—digital campaigns, site updates, social media—ensuring every touchpoint reflects HOKA’s unique voice
• Craft retail, experiential narratives, and product-focused videos that turn moments of discovery into lasting brand connections
• Collaborate across teams to elevate athlete and product stories that celebrate performance, possibility, and the joy of movement
• Serve as a champion of the HOKA voice, ensuring communications reflect the brand's personality, values, and storytelling principles
• Develop deep expertise in HOKA product language, innovation stories, and messaging frameworks to ensure consistent communication of product benefits and technologies across channels
• Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product storytelling feels authentic, relevant, and connected to the communities HOKA serves

Skills

Creative concepting

Storytelling

Brand voice development

Presentation skills

Collaboration

Education

Bachelor’s degree or equivalent professional experience

Job description

Deckers Brands is seeking a Lead Copywriter for HOKA who will transform product stories and brand purpose into compelling campaigns across digital and physical touchpoints. Remote role with West Coast preference, requiring a deep passion for running and performance products.

You will craft narratives and drive brand voice across channels. The position demands a proven portfolio, leadership in creative concepting, and the ability to present ideas to stakeholders.