Senior Copywriter: Brand Storytelling (Remote)

HOKA; Washington (Washington County); On-site; USD 96,600 - 130,400; Full time

Benefits offered by this job

Competitive Pay and Bonuses

Financial Planning and wellbeing

Time away from work

Extras, discounts and perks

Growth and Development

Health and Wellness

Job summary

Deckers Brands is seeking a Lead Copywriter for HOKA to transform product innovation and athlete stories into compelling campaigns. You will craft storytelling across channels and elevate brand voice to connect runners, hikers, and movers worldwide.

The role emphasizes strong portfolio, experience in both print and digital marketing, and the ability to present ideas confidently in a fast-paced creative environment. Remote work with West Coast preference.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• A strong and varied portfolio demonstrating storytelling across retail brands and multiple mediums.
• 9+ years in an advertising agency or in-house creative environment.
• Genuine passion for performance and lifestyle brands, aligned with a values-driven culture.
• Expertise in both print and digital marketing and advertising.
• Proven strength crafting persuasive short-form and long-form writing.
• Confident presenter with the ability to sell in creative ideas and concepts.

Responsibilities

• Collaborate with designers, art directors, and leaders to define narrative and copy direction for campaigns.
• Brainstorm and present bold creative concepts that spark emotion and drive impact.
• Translate strategy and briefs into engaging copy that connects with runners and movers.
• Create stories across digital channels—campaigns, site updates, social media—reflecting HOKA’s voice.
• Craft retail and product-focused narratives that turn moments of discovery into brand connections.
• Collaborate across teams to elevate athlete and product stories celebrating performance and movement.

Skills

Portfolio development

Creative writing

Storytelling

Presentation skills

Brand knowledge

Education

Bachelor’s degree or equivalent

Tools

Adobe Creative Suite

Job description

Deckers Brands is seeking a Lead Copywriter for HOKA to transform product innovation and athlete stories into compelling campaigns. You will craft storytelling across channels and elevate brand voice to connect runners, hikers, and movers worldwide.

The role emphasizes strong portfolio, experience in both print and digital marketing, and the ability to present ideas confidently in a fast-paced creative environment. Remote work with West Coast preference.