Remote Lead Copywriter - Brand Storyteller for Performance

HOKA; Oregon (WI); Remote; USD 96,600 - 130,400; Full time

Benefits offered by this job

Competitive pay

Financial planning

Time off

Perks & discounts

Growth opportunities

Health & wellness

Job summary

Deckers Brands is seeking a Lead Copywriter for HOKA who will transform product stories and athlete narratives into compelling campaigns across channels. You will shape the brand voice and craft bold concepts that connect runners, hikers, and movers with authentic messaging.

This is a remote role, with West Coast preferences. You will guide narrative direction, collaborate with creative teams, and contribute to campaigns that advance brand relevance and consumer engagement.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 9+ years in an advertising agency or in-house creative environment.
• Genuine passion for performance and lifestyle brands.
• Expertise in both print and digital marketing and advertising.
• Proven strength in crafting persuasive short-form and long-form writing.
• Confident presenter with ability to sell in creative ideas and concepts.
• Deep understanding of marketing and advertising principles.
• Authentic interest and experience in performance product brands (preferred).

Responsibilities

• Collaborate with designers, art directors, and creative leaders to concept and define the narrative and copy direction for campaigns and brand initiatives.
• Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion and drive impact.
• Translate strategy into engaging copy concepts, narratives, and messaging for runners, hikers, and movers.
• Create and shape stories across digital channels—campaigns, site, social media—reflecting the brand voice.
• Craft retail, experiential narratives, and product-focused videos to turn discovery into brand connections.
• Collaborate across teams to elevate athlete and product stories and celebrate performance.
• Serve as a champion of the HOKA voice, reflecting brand personality and storytelling principles.

Skills

Portfolio

Storytelling

Copywriting

Brand voice

Presentation

Education

Bachelor’s degree or equivalent

Tools

Adobe Creative Suite

Job description

Deckers Brands is seeking a Lead Copywriter for HOKA who will transform product stories and athlete narratives into compelling campaigns across channels. You will shape the brand voice and craft bold concepts that connect runners, hikers, and movers with authentic messaging.

This is a remote role, with West Coast preferences. You will guide narrative direction, collaborate with creative teams, and contribute to campaigns that advance brand relevance and consumer engagement.