Remote K-12 EdTech Marketing Lead: Pipeline & Growth

JoVE; Texas; Remote; USD 77,000 - 94,000; Full time

Benefits offered by this job

Fully remote

Promotion from within

Impact on student learning

Global teams

Job summary

JoVE is seeking a Marketing Specialist to build the US K-12 demand engine. You will generate marketing qualified leads, convert them into sales qualified opportunities, and deliver sourced pipeline.

In this fully remote role, you will drive targeted campaigns, manage events, and optimize ROI using marketing automation, CRM, and analytics tools. A Bachelor's degree and 5+ years in marketing are required.

Qualifications

• Bachelor's degree required.
• 5+ years in marketing, preferably EdTech or education sales.
• Experience in US K-12 market and in generating qualified leads and pipeline.

Responsibilities

• Generate and qualify leads for the K-12 segment, moving from interest to MQL to SQL.
• Drive awareness and engagement among teachers and district admins through targeted campaigns.
• Plan and run presence at education conferences and events, handling logistics and post-event nurture.

Skills

Lead generation

Campaign management

Analytics

Team collaboration

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Google Analytics

Job description

JoVE is seeking a Marketing Specialist to build the US K-12 demand engine. You will generate marketing qualified leads, convert them into sales qualified opportunities, and deliver sourced pipeline.

In this fully remote role, you will drive targeted campaigns, manage events, and optimize ROI using marketing automation, CRM, and analytics tools. A Bachelor's degree and 5+ years in marketing are required.