K-12 Growth Marketing Lead (EdTech)

JoVE; United States; Remoto; USD 65.000 - 95.000; Tempo pieno

Descrizione del lavoro

JoVE seeks a Marketing Specialist to build the K-12 demand engine in the United States. The role drives marketing-qualified leads, converts them into sales opportunities, and delivers sourced pipeline.

K-12 is a new growth segment, with potential to grow into ownership as the segment scales. The ideal candidate has a Bachelor’s degree, 5+ years in marketing (EdTech preferred), a proven lead-gen track record, and hands-on experience with HubSpot, Salesforce, and analytics tools.

Competenze

• Bachelor's degree in a relevant field.
• 5+ years of marketing experience, preferably in EdTech targeting schools or districts.
• Track record of generating qualified leads and pipeline with measurable results.
• Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics).
• Event and conference marketing experience with lead capture and conversion.

Mansioni

• Generate and qualify leads for the K-12 segment; move prospects from interest to MQL to SQL; partner with sales on handoff and conversion.
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns.
• Plan and run our presence at education conferences and events – booth logistics, materials, lead capture, and post-event nurture that converts leads into qualified opportunities.
• Produce and deliver marketing materials for K-12 audiences: campaign assets, collateral, email, web, and social content.
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback.
• Monitor campaign impact and ROI – track cost per lead, MQL-to-SQL conversion, and pipeline contribution, and use what you learn to sharpen the next campaign.
• Willingness to travel for conferences and events.
• You can expect competitive compensation.
• Our strong promotion from within culture draws a clear path to advance your career with us.
• You will make a direct impact in accelerating science research and in improving student learning in science education.

Conoscenze

5+ years marketing experience

EdTech experience

Lead generation / pipeline

Campaign management

Marketing automation

Formazione

Bachelor's degree

Strumenti

HubSpot

Salesforce

Google Analytics

Descrizione del lavoro

JoVE seeks a Marketing Specialist to build the K-12 demand engine in the United States. The role drives marketing-qualified leads, converts them into sales opportunities, and delivers sourced pipeline.

K-12 is a new growth segment, with potential to grow into ownership as the segment scales. The ideal candidate has a Bachelor’s degree, 5+ years in marketing (EdTech preferred), a proven lead-gen track record, and hands-on experience with HubSpot, Salesforce, and analytics tools.