K-12 Growth Marketing Lead — Demand Gen & Education

JoVE; Kentucky; On-site; USD 70,000 - 100,000; Full time

Job summary

JoVE is seeking a Marketing Specialist to build the US K-12 demand engine. You will generate marketing qualified leads, nurture them to SQL, and deliver pipeline, with room to grow into ownership of the function as the segment scales.

You will lead campaigns and events, create assets for teachers and administrators, and optimize funnel performance via marketing automation, CRM, and analytics tools. Some travel to conferences is required. Join a global team driving innovation in science education.

Qualifications

• Bachelor's degree required.
• 5+ years in marketing, EdTech a plus.
• Proven track record generating qualified leads and pipeline.
• Experience with marketing automation, CRM, and analytics tools.

Responsibilities

• Generate and qualify leads for K-12; handoff to sales.
• Drive awareness among teachers and district admins through campaigns.
• Plan and execute presence at education conferences and events.
• Produce marketing assets for campaigns and digital channels.
• Optimize funnel performance using data and insights.

Skills

Lead generation

Campaign management

Analytics & reporting

Cross-functional collaboration

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Google Analytics

Job description

JoVE is seeking a Marketing Specialist to build the US K-12 demand engine. You will generate marketing qualified leads, nurture them to SQL, and deliver pipeline, with room to grow into ownership of the function as the segment scales.

You will lead campaigns and events, create assets for teachers and administrators, and optimize funnel performance via marketing automation, CRM, and analytics tools. Some travel to conferences is required. Join a global team driving innovation in science education.