Remote EdTech Marketing Lead, K-12 Growth

JoVE; Ohio; Remote; USD 77,000 - 94,000; Full time

Benefits offered by this job

Fully remote

Medical, dental, vision

401K

Promotion from within

Job summary

JoVE in the United States is seeking a Marketing Specialist to build the K-12 demand engine. You will generate MQLs, hand off to sales as SQLs, and drive sourced pipeline for a new growth segment.

Responsibilities include campaigns, conferences, campaign assets, and post-event nurture. The role requires a Bachelor's degree, 5+ years in marketing (EdTech preferred), and experience with HubSpot, Salesforce, and analytics.

Qualifications

• 5+ years in a marketing role, ideally in EdTech selling into schools or districts.
• Experience in the US K-12 market.
• Track record of generating qualified leads and pipeline with measurable results.
• Willingness to travel for conferences and events.

Responsibilities

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion.
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns.
• Plan and run our presence at education conferences and events — booth logistics, materials, lead capture, and post-event nurture that converts leads into qualified opportunities.
• Produce and deliver marketing materials for K-12 audiences: campaign assets, collateral, email, web, and social content.
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback.
• Monitor campaign impact and ROI — track cost per lead, MQL-to-SQL conversion, and pipeline contribution, and use what you learn to sharpen the next campaign.

Skills

Lead generation

Marketing automation

CRM tools

Analytics

Events

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Google Analytics

Job description

JoVE in the United States is seeking a Marketing Specialist to build the K-12 demand engine. You will generate MQLs, hand off to sales as SQLs, and drive sourced pipeline for a new growth segment.

Responsibilities include campaigns, conferences, campaign assets, and post-event nurture. The role requires a Bachelor's degree, 5+ years in marketing (EdTech preferred), and experience with HubSpot, Salesforce, and analytics.