K-12 EdTech Growth Marketing Lead — Remote

JoVE; United States; À distance; USD 80 000 - 90 000; Plein temps

Avantages offerts par ce poste

Fully remote

Competitive base + bonus

Promotion from within

Résumé du poste

JoVE is seeking a Marketing Specialist to build the K-12 demand engine in the US, accountable for generating marketing qualified leads, converting them to sales qualified opportunities, and delivering sourced pipeline.

You’ll establish how we reach the K-12 market with potential to own the function as it scales, collaborating with sales to hand off and nurture leads across conferences, campaigns, and materials.

Qualifications

• Bachelor's degree in a related field.
• 5+ years in a marketing role, preferably EdTech toward schools.
• Experience in US K-12 market.
• Proven track record of generating qualified leads and pipeline.
• Experience with marketing automation, CRM and analytics tools.

Responsabilités

• Generate and qualify leads for the K-12 segment, collaborating with sales on handoff.
• Drive awareness among teachers, curriculum leads, and district admins.
• Plan and run presence at education conferences and events.
• Create marketing materials for K-12 audiences.
• Optimize strategy based on funnel metrics and market feedback.
• Track ROI and pipeline contribution and improve campaigns.

Connaissances

Lead generation

Campaign management

Strategic marketing

Communication

Travel willingness

Formation

Bachelor's degree

Outils

HubSpot

Salesforce

Google Analytics

CRM tools

Description du poste

JoVE is seeking a Marketing Specialist to build the K-12 demand engine in the US, accountable for generating marketing qualified leads, converting them to sales qualified opportunities, and delivering sourced pipeline.

You’ll establish how we reach the K-12 market with potential to own the function as it scales, collaborating with sales to hand off and nurture leads across conferences, campaigns, and materials.