Senior Marketing Manager, Edtech

JoVE; Utah; Remote; USD 77,000 - 94,000; Full time

Benefits offered by this job

Fully remote

Health/dental/vision benefits

401K

Promotion from within

Impact on student learning

Global teams

Job summary

JoVE in the United States is seeking a Marketing Specialist to build the K-12 demand engine. You will generate marketing qualified leads, convert them to sales qualified opportunities, and deliver sourced pipeline to support growth.

The role requires a Bachelor's degree, 5+ years in a marketing role (ideally EdTech), and hands-on experience with marketing automation, CRM and analytics tools. Travel to conferences is expected.

Qualifications

• Bachelor's degree required.
• 5+ years in a marketing role, ideally EdTech selling to schools or districts.
• Experience in US K-12 market with track record of generating leads and pipeline.
• Experience with marketing automation, CRM and analytics tools.
• Event/conference marketing experience with lead capture and conversion.
• Willingness to travel for conferences and events.

Responsibilities

• Generate and qualify leads for the K-12 segment and hand off to sales.
• Drive awareness and engagement among teachers, curriculum leads and district admins.
• Plan and run education conferences and events with booth logistics and lead capture.
• Produce marketing materials: assets, email, web and social content.
• Optimize strategy based on funnel performance and market feedback.
• Monitor ROI: cost per lead, MQL-to-SQL, pipeline contribution.

Skills

Lead generation

Campaign management

Analytics

Sales alignment

Event marketing

Project management

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Google Analytics

Job description

JoVE is the world-leading producer and provider of video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are seeking a Marketing Specialist to build the K-12 demand engine in the US. The role is accountable for generating marketing qualified leads, converting them into sales qualified opportunities, and delivering sourced pipeline. K-12 is a new growth segment for JoVE and you'll establish how we reach this market with the scope to grow into ownership of the function as the segment scales.

Responsibilities

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns
• Plan and run our presence at education conferences and events — booth logistics, materials, lead capture, and post-event nurture that converts leads into qualified opportunities
• Produce and deliver marketing materials for K-12 audiences: campaign assets, collateral, email, web, and social content
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback
• Monitor campaign impact and ROI — track cost per lead, MQL-to-SQL conversion, and pipeline contribution, and use what you learn to sharpen the next campaign

Requirements

• A Bachelor's degree
• 5+ years in a marketing role, ideally in EdTech selling into schools or districts
• Good experience in the K12 market in the US.
• A track record of generating qualified leads and pipeline, with the numbers to back it up
• Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, or similar)
• Event and conference marketing experience, with a focus on lead capture and conversion
• Willingness to travel for conferences and events
• Self-directed, results driven and organized

Benefits

• Compensation includes $85,000 in base salary plus bonus. Benefits include medical, dental, vision, 401K insurance and more.
• We're fully remote!
• Our strong promotion from within culture draws a clear path to advance your career with us.
• You will make a direct impact in improving student learning in science education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.