K-12 EdTech Demand Gen Lead

JoVE; Utah; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Direct impact on student learning

Global teams and collaboration

Strong promotion from within culture

Job summary

JoVE is seeking a Marketing Specialist to build the K-12 demand engine in the US. You will generate MQLs, convert to SQL, and drive sourced pipeline while shaping how JoVE reaches this growth segment.

You’ll lead campaigns targeting teachers, curriculum leads, and district admins, coordinate conference presence, and deliver marketing content across assets, email, web, and social. This role calls for travel and a results-driven, organized mindset.

Qualifications

• Bachelor’s degree in a relevant field.
• 5+ years in a marketing role, ideally in EdTech selling into schools or districts.
• A track record of generating qualified leads and pipeline, with the numbers to back it up.
• Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, or similar).
• Event and conference marketing experience, with a focus on lead capture and conversion.
• Willingness to travel for conferences and events.
• Self-directed, results driven and organized.

Responsibilities

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns
• Plan and run our presence at education conferences and events — booth logistics, materials, lead capture, and post-event nurture that converts leads into qualified opportunities
• Produce and deliver marketing materials for K-12 audiences: campaign assets, collateral, email, web, and social content
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback
• Monitor campaign impact and ROI — track cost per lead, MQL-to-SQL conversion, and pipeline contribution, and use what you learn to sharpen the next campaign

Education

Bachelor’s degree

Tools

HubSpot

Salesforce

Google Analytics

Job description

JoVE is seeking a Marketing Specialist to build the K-12 demand engine in the US. You will generate MQLs, convert to SQL, and drive sourced pipeline while shaping how JoVE reaches this growth segment.

You’ll lead campaigns targeting teachers, curriculum leads, and district admins, coordinate conference presence, and deliver marketing content across assets, email, web, and social. This role calls for travel and a results-driven, organized mindset.