K-12 Growth Marketing Lead - Education Tech

JoVE; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

JoVE, a world-leading provider of video solutions for science education, seeks a Marketing Specialist to build the K-12 demand engine in the US. You will generate and qualify leads, convert them to opportunities, and deliver sourced pipeline, with the potential to grow into ownership as the segment scales.

This role requires a Bachelor’s degree and 5+ years in marketing, preferably EdTech selling to schools.

Qualifications

• Bachelor’s degree required.
• 5+ years in marketing, ideally EdTech selling to schools.
• Experience with marketing automation, CRM, and analytics tools.

Responsibilities

• Generate and qualify leads for the K-12 segment and collaborate with sales on handoffs.
• Drive awareness among teachers, curriculum leads, and district administrators.
• Plan and run education conferences and events, including lead capture and nurture.
• Produce marketing materials for K-12 audiences: assets, collateral, email, web, social.
• Optimize strategy based on funnel performance and market feedback.
• Monitor ROI, cost per lead, and pipeline contribution; inform next campaigns.

Skills

Lead generation

Marketing automation

Campaign management

Analytics

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Google Analytics

Job description

JoVE, a world-leading provider of video solutions for science education, seeks a Marketing Specialist to build the K-12 demand engine in the US. You will generate and qualify leads, convert them to opportunities, and deliver sourced pipeline, with the potential to grow into ownership as the segment scales.

This role requires a Bachelor’s degree and 5+ years in marketing, preferably EdTech selling to schools.