Remote Head of Retail Broker Strategy

Ferrero SpA; Chicago (IL); On-site; USD 142,000 - 198,000; Full time

Benefits offered by this job

Fully remote

Job summary

Ferrara is seeking a Director, Retail Broker Management to lead six broker partners across Grocery, Convenience, and Walmart. This fully remote role can be based near a major US airport and requires up to 30% travel.

You will develop and execute a comprehensive retail strategy, optimize trade spend, and drive in-store execution with data-driven insights. The position calls for 10+ years in CPG sales with broker leadership and a Bachelor's degree (MBA preferred).

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 10+ years of experience in CPG sales, with at least 5 years managing retail broker relationships.
• Ability to travel up to 30%.

Responsibilities

• Develop and implement a comprehensive retail strategy that aligns with Ferrara’s growth objectives and brand priorities.
• Use segmentation to prioritize investment in high-potential markets and customers, ensuring optimal resource allocation.
• Lead and manage six retail broker partners, fostering a culture of accountability, collaboration, and high performance
• Deliver results through others by setting clear expectations, providing strategic direction, and enabling broker success
• Drive flawless in-store execution across channels, with a focus on on-shelf availability, showstopping displays, and promotional compliance.
• Champion a culture of excellence and continuous improvement across all broker partners
• Establish and manage broker scorecards with KPIs tied to distribution, display execution, promotional lift, and ROI.
• Conduct regular performance reviews and implement corrective actions to ensure delivery of business objectives.
• Leverage advanced data analytics and syndicated data to uncover insights, track performance, and inform strategic decisions.
• Use data to identify growth opportunities, optimize trade spend, and enhance retail execution.
• Partner with Customer Development, Trade Marketing, and Finance to align on strategy and optimize retail investment
• Support innovation launches and seasonal programs with tailored retail activation plans.
• Inspire a forward-thinking, solutions-oriented mindset across broker teams to unlock new ways of winning at retail.
• Encourage creative problem-solving and bold thinking to elevate Ferrara’s presence in-store.
• Ensures adherence to all company policies and procedures.
• Understands and demonstrates the Company’s core values.
• Performs other duties as assigned.

Skills

Leadership

Analytical skills

Data analytics tools

Retail knowledge

Education

Bachelor’s degree in Business, Marketing, or related field

MBA preferred

Tools

Circana

Scintilla

MSA

Job description

Ferrara is seeking a Director, Retail Broker Management to lead six broker partners across Grocery, Convenience, and Walmart. This fully remote role can be based near a major US airport and requires up to 30% travel.

You will develop and execute a comprehensive retail strategy, optimize trade spend, and drive in-store execution with data-driven insights. The position calls for 10+ years in CPG sales with broker leadership and a Bachelor's degree (MBA preferred).