Remote Head of Demand Gen — Enterprise Cybersecurity

Cybersecurity Marketing Society; United States; Remote; USD 175,000 - 200,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

EAP

401K

Paid Time Off

Paid Holidays

Job summary

Gurucul is seeking a Head of Demand Generation to own end-to-end digital demand and the marketing-sourced pipeline for our security-focused sales team. You will manage paid and owned channels (LinkedIn, Google Ads, paid social, programmatic, email nurture, and webinars) and drive measurable pipeline growth quarter over quarter.

You will partner with Field Marketing and Events, product marketing, and sales leadership to optimize segments, ABM programs, and lifecycle campaigns across time zones in

Qualifications

• 10+ years in B2B marketing with at least 5 years leading demand generation for enterprise software.
• Demonstrated track record owning a marketing-sourced pipeline and detailing channel contributions.
• Hands-on experience running LinkedIn Ads and Google Ads with meaningful budgets.
• Strong command of marketing automation and CRM and related analytics.
• Experience running ABM and intent-driven programs for enterprise buyers.
• History hiring and leading a team, with clear expectations and accountability.
• Collaborates well with sales and field marketing teams across time zones.

Responsibilities

• Own the digital demand generation strategy and pipeline targets aligned to revenue goals.
• Run LinkedIn, Google, paid social and programmatic channels with testing and optimization.
• Build and manage ABM programs for named enterprise accounts using intent data.
• Lead email marketing across nurture tracks and lifecycle programs.
• Own the webinar program from topic selection to post-event follow-up.
• Manage content syndication, review sites, and third-party lead generation partners.
• Coordinate with product marketing to turn launches into campaigns that move buyers forward.
• Partner with Field Marketing on regional pipeline goals and cross-channel campaigns.
• Collaborate with sales on lead definitions, routing, SLAs, and pipeline reviews.
• Oversee marketing ops, including marketing automation, CRM integration, attribution, and reporting.
• Report pipeline contribution and ROI to executive leadership; reallocate budget as needed.
• Hire, develop, and lead a team of demand gen specialists, agencies, and contractors.

Skills

Demand generation

ABM campaigns

LinkedIn Ads

Google Ads

Marketing automation

CRM & analytics

Tools

HubSpot

Salesforce

Job description

Gurucul is seeking a Head of Demand Generation to own end-to-end digital demand and the marketing-sourced pipeline for our security-focused sales team. You will manage paid and owned channels (LinkedIn, Google Ads, paid social, programmatic, email nurture, and webinars) and drive measurable pipeline growth quarter over quarter.

You will partner with Field Marketing and Events, product marketing, and sales leadership to optimize segments, ABM programs, and lifecycle campaigns across time zones in