Marketing Head of Demand Generation Remote (US)

Herd Security; Northern (KY); Remote; USD 120,000 - 210,000; Full time

Benefits offered by this job

Equity

Health benefits

Dental benefits

Vision benefits

Life benefits

Unlimited PTO

WFH Stipend

Job summary

Herd Security is seeking a Head of Demand Generation to own the engine that drives our pipeline from first touch through qualified opportunities. You will build and scale multi-channel campaigns across paid media, SEO/content, email nurture, webinars, events, and partnerships.

This hands-on leadership role lets you set the strategy and execute it in the early days, partnering with the founders and sales to align marketing spend with revenue outcomes.

Responsibilities

• Own the full demand generation funnel, from awareness through marketing-qualified pipeline
• Build and optimize multi-channel campaigns across paid media, SEO/content, email nurture, webinars, events, and partnerships
• Develop and manage the marketing tech stack (HubSpot, Google Ads, LinkedIn Campaign Manager, analytics tooling)
• Create and execute ABM programs targeting mid-market and enterprise security teams
• Analyze campaign performance rigorously (CAC, pipeline velocity, conversion rates) and reallocate spend based on what's working
• Collaborate with content and product marketing to produce assets that convert (landing pages, case studies, one-pagers, ad creative)
• Partner with sales to ensure tight lead handoff, feedback loops, and shared pipeline goals

Job description

Herd Security is an agentic AI creative platform built for continuous security training and simulation. Founded in 2025, Herd helps organizations move beyond once-a-year compliance checkboxes, replacing static programs with dynamic curricula that evolve alongside emerging threats without adding operational overhead. Security and GRC teams use the platform as a creative partner to translate practitioner expertise into compelling content and deploy it across the channels employees frequently use, including Slack, Teams, and LMS. When a new threat surfaces, the platform enables organizations to shift from IT tickets or vendor requests to iterative microlessons delivered the same day. This puts the people behind security back at the center, empowering practitioner expertise, making awareness more habitual, and using every interaction to fuel a feedback loop that strengthens the human layer of defense.

About the role

We are looking for a Head of Demand Generation to own the engine that drives Herd's pipeline. You will build and scale the programs that get Herd in front of CISOs, Security Directors, and IT leaders, from first touch through qualified opportunity.

This is a hands-on leadership role. You will set the strategy and execute it yourself in the early days, building the playbook that a growing team will eventually run. You will work directly with the founders and sales to align marketing spend with revenue outcomes.

What you'll do

• Own the full demand generation funnel, from awareness through marketing-qualified pipeline
• Build and optimize multi-channel campaigns across paid media, SEO/content, email nurture, webinars, events, and partnerships
• Develop and manage the marketing tech stack (HubSpot, Google Ads, LinkedIn Campaign Manager, analytics tooling)
• Create and execute ABM programs targeting mid-market and enterprise security teams
• Analyze campaign performance rigorously (CAC, pipeline velocity, conversion rates) and reallocate spend based on what's working
• Collaborate with content and product marketing to produce assets that convert (landing pages, case studies, one-pagers, ad creative)
• Partner with sales to ensure tight lead handoff, feedback loops, and shared pipeline goals

You may be a good fit if you

• Have 5-8+ years of experience in B2B demand generation or growth marketing, with at least 2 years in a leadership or solo-owner role
• Have built demand gen programs at a startup or early-stage SaaS company (not just inherited them)
• Are deeply analytical and make decisions based on data, not gut feel
• Are a strong writer who can craft compelling messaging and review copy with a sharp editorial eye
• Understand how to market to security and IT buyers, or are eager to learn the space fast
• Are comfortable being both strategic and tactical: you can build the plan and also send the emails

Strong candidates may also have experience with

• Marketing to CISOs, IT security teams, or compliance buyers
• Running paid campaigns on LinkedIn and Google with meaningful budget
• ABM tools and strategies (Demandbase, 6sense, or similar)
• SEO-driven content strategy that generates organic pipeline
• Event marketing: both hosting webinars and sponsoring industry conferences
• Equity
• Health, dental, vision, and life benefits
• Unlimited PTO
• WFH Stipend

Logistics

• Location: Remote within the United States