Remote Head of CRO & DTC Growth Leader

Paired; United States; Remote; USD 100,000 - 160,000; Full time

Job summary

Paired is seeking a Head of CRO to lead our DTC eCommerce optimization efforts in a fully remote capacity for a US-based team. The role focuses on data-driven optimization across landing pages, funnels, and checkout flows to drive conversion, AOV, and revenue per session.

The ideal candidate has senior CRO experience in DTC, a strong background in funnel analytics, and the ability to collaborate with developers and designers.

Qualifications

• Proven CRO leadership experience in DTC or ecommerce.
• Strong experience with funnel analytics and A/B testing.
• Experience in supplement/health/beauty brands preferred.
• Ability to collaborate with dev and design teams.
• Experience building testing frameworks and documenting results.

Responsibilities

• Build and manage a structured CRO testing system.
• Analyse the customer journey from landing pages to checkout.
• Prioritize a CRO roadmap to improve AOV and revenue per session.
• Plan, execute, and analyze experiments to improve funnel performance.
• Collaborate with developers and designers to implement changes.
• Plan for eventual team recruitment and leadership.
• Balance conversion optimization with brand consistency.

Skills

A/B testing frameworks

DTC funnel architecture

People management

CRO strategy

Team building

Cross-functional collaboration

Tools

CheckoutChamp

Job description

Paired is seeking a Head of CRO to lead our DTC eCommerce optimization efforts in a fully remote capacity for a US-based team. The role focuses on data-driven optimization across landing pages, funnels, and checkout flows to drive conversion, AOV, and revenue per session.

The ideal candidate has senior CRO experience in DTC, a strong background in funnel analytics, and the ability to collaborate with developers and designers.