Head of CRO – DTC eCommerce Leadership Role

Paired; United States; Remote; USD 100,000 - 160,000; Full time

Job summary

Paired is seeking a Head of CRO to lead our DTC eCommerce optimization efforts in a fully remote capacity for a US-based team. The role focuses on data-driven optimization across landing pages, funnels, and checkout flows to drive conversion, AOV, and revenue per session.

The ideal candidate has senior CRO experience in DTC, a strong background in funnel analytics, and the ability to collaborate with developers and designers.

Qualifications

• Proven CRO leadership experience in DTC or ecommerce.
• Strong experience with funnel analytics and A/B testing.
• Experience in supplement/health/beauty brands preferred.
• Ability to collaborate with dev and design teams.
• Experience building testing frameworks and documenting results.

Responsibilities

• Build and manage a structured CRO testing system.
• Analyse the customer journey from landing pages to checkout.
• Prioritize a CRO roadmap to improve AOV and revenue per session.
• Plan, execute, and analyze experiments to improve funnel performance.
• Collaborate with developers and designers to implement changes.
• Plan for eventual team recruitment and leadership.
• Balance conversion optimization with brand consistency.

Skills

A/B testing frameworks

DTC funnel architecture

People management

CRO strategy

Team building

Cross-functional collaboration

Tools

CheckoutChamp

Job description

Head of CRO – DTC eCommerce Leadership Role — Remote

This is a senior individual-contributor-to-leader role at the intersection of data analytics, e-commerce strategy, and team building — a highly valuable and in-demand skill set in the DTC space.

Compensation: The posting lists "competitive salary" without specifics. Market benchmarks for a Head of CRO at a US DTC company typically range from $100,000–$160,000/year, with top performers in the supplement/health space commanding even more. Without a stated range, candidates should negotiate based on their documented revenue impact.

• Advanced A/B testing frameworks and experimentation methodology
• DTC funnel architecture (landing pages, upsells, checkout flows)
• People management and CRO team building — a rarer and more senior skill set
• CheckoutChamp and similar platforms (niche but valuable in supplement/health DTC)

Career trajectory: This role sets up a clear path to VP of Growth or CMO in DTC e-commerce. The supplement/health space is particularly lucrative and fast-growing, making this experience highly transferable.

Green flags: Global staffing agency with a clear remote mandate; leadership pathway (team building responsibility); cross-functional exposure to dev, design, and brand teams.

Red flags to probe: No salary transparency; "eventually" recruit a team suggests the company may not have a CRO team yet — clarify current resourcing, tech stack, and test velocity before accepting.

Role Overview:
We are looking for an experienced Head of Conversion Rate Optimization (CRO) to lead our conversion optimization strategy and improve the overall performance of our Direct-to-Consumer (DTC) e-commerce funnels.

Key Responsibilities:

• Build and manage a structured CRO testing system to track experiments, hypotheses, results, and key learnings.
• Analyze the entire customer journey, from landing pages to checkout, to identify conversion bottlenecks and optimization opportunities.
• Develop and prioritize a CRO roadmap focused on improving conversion rate, Average Order Value (AOV), and revenue per session.
• Plan, execute, and analyze A/B tests and other experiments to continuously improve funnel performance.
• Work closely with developers and graphic designers to implement landing page improvements, checkout optimizations, and other CRO initiatives.
• Optimize product pages, landing pages, offers, upsells, and checkout flows to improve the customer experience and maximize revenue.
• Monitor experiment performance, evaluate results, and turn successful tests into actionable improvements.
• Balance conversion-focused strategies with brand consistency and a seamless customer experience.
• Eventually recruit, manage, and lead a team of CRO specialists, establishing workflows and performance expectations.

Requirements

• Proven experience in Conversion Rate Optimization (CRO), preferably in a leadership or senior-level position.
• Strong background in Direct-to-Consumer (DTC) and direct-response marketing, with hands‑on experience optimizing e‑commerce funnels.
• Previous experience working with supplement, health and wellness, or beauty brands. Supplement industry experience is strongly preferred.
• Demonstrated success improving conversion rates, Average Order Value (AOV), and revenue per session through structured experimentation.
• Hands‑on experience planning, executing, and analyzing A/B tests and other CRO experiments.
• Strong understanding of funnel analytics, customer behavior, landing page optimization, and checkout performance.
• Experience collaborating directly with developers to implement and launch CRO tests.
• Ability to work closely with graphic designers to translate optimization strategies into effective visual experiences.
• Strong analytical and problem‑solving skills, with the ability to identify performance bottlenecks and prioritize high‑impact opportunities.
• Experience building testing frameworks, maintaining experiment documentation, and turning insights into actionable improvements.

Preferred Qualifications

• Experience with CheckoutChamp or similar checkout and funnel optimization platforms.
• Previous experience hiring, managing, or leading CRO specialists.
• Familiarity with brand building and balancing direct-response marketing strategies with long‑term brand positioning.
• Experience scaling CRO processes within high‑growth DTC e-commerce businesses.
• Familiarity with analytics and experimentation tools used to track funnel performance and measure test results.

Is this role fully remote or does it require being based in the US? The role is listed as remote working for a US company, placed through Paired — a global staffing agency that connects international talent with US employers. While the job doesn't explicitly restrict by country, US timezone availability may be expected for team collaboration. What industry experience is required for this role? The job strongly prefers candidates with experience in supplement, health and wellness, or beauty brands. Supplement industry experience is specifically highlighted as the top preference. Will I be managing a team right away? Not necessarily — the posting states you will "eventually" recruit and lead a team of CRO specialists, implying the team‑building responsibility may come later as the function scales. What tools or platforms should I be familiar with? CheckoutChamp or similar checkout and funnel optimization platforms are preferred. General familiarity with analytics and A/B testing experimentation tools is also expected. What is the salary for this Head of CRO position? The posting describes the salary as "competitive" but does not provide a specific range. Candidates are encouraged to discuss compensation expectations during the interview process.