Remote GTM Lead for Crypto & Tech Growth

SCRIB3; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

SCRIB3, a content, creative and comms agency for frontier finance, is seeking a GTM Lead. This full-time, remote role owns and executes go-to-market strategies for crypto/tech clients, shaping brand positioning and GTM plans for product launches.

You will define target segments, align messaging across channels, and drive adoption and brand growth while coordinating content, social, paid media, and community efforts.

Qualifications

• Strong go-to-market, product marketing, and brand positioning skills.
• Experience leading launches or campaigns from strategy through execution.
• Proficiency in digital marketing and growth tactics.
• Ability to conduct market and competitive research and translate findings into GTM recommendations.
• Excellent communication and cross-functional collaboration.
• Hands-on understanding of crypto/AI/fintech markets.
• Agency/startup/high-growth experience is beneficial.

Responsibilities

• Develop brand positioning and GTM plans for product launches.
• Define target segments and position offerings to drive adoption.
• Coordinate launch activities across social, content, paid media, and community platforms.
• Analyze market trends and competitor activity; set measurable goals.
• Support content, social media, and PR needs.
• Craft pitch narratives for business development.

Skills

Go-to-market strategy

Brand positioning

Digital marketing

Growth tactics

Market research

Cross-functional collaboration

Crypto/AI/fintech markets

Job description

SCRIB3, a content, creative and comms agency for frontier finance, is seeking a GTM Lead. This full-time, remote role owns and executes go-to-market strategies for crypto/tech clients, shaping brand positioning and GTM plans for product launches.

You will define target segments, align messaging across channels, and drive adoption and brand growth while coordinating content, social, paid media, and community efforts.