GTM Lead

SCRIB3; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

SCRIB3, a content, creative and comms agency for frontier finance, is seeking a GTM Lead. This full-time, remote role owns and executes go-to-market strategies for crypto/tech clients, shaping brand positioning and GTM plans for product launches.

You will define target segments, align messaging across channels, and drive adoption and brand growth while coordinating content, social, paid media, and community efforts.

Qualifications

• Strong go-to-market, product marketing, and brand positioning skills.
• Experience leading launches or campaigns from strategy through execution.
• Proficiency in digital marketing and growth tactics.
• Ability to conduct market and competitive research and translate findings into GTM recommendations.
• Excellent communication and cross-functional collaboration.
• Hands-on understanding of crypto/AI/fintech markets.
• Agency/startup/high-growth experience is beneficial.

Responsibilities

• Develop brand positioning and GTM plans for product launches.
• Define target segments and position offerings to drive adoption.
• Coordinate launch activities across social, content, paid media, and community platforms.
• Analyze market trends and competitor activity; set measurable goals.
• Support content, social media, and PR needs.
• Craft pitch narratives for business development.

Skills

Go-to-market strategy

Brand positioning

Digital marketing

Growth tactics

Market research

Cross-functional collaboration

Crypto/AI/fintech markets

Job description

Company Description:

SCRIB3 is the content, creative, and comms agency for frontier finance. We partner with clients to build distinctive brands, plan and execute go-to-market strategy, launch digital and IRL campaigns, and develop public relations programs. Applicants can expect a fast-paced, AI-enabled, highly collaborative environment at the intersection of creativity, technology, and finance.

Role Description:

The GTM Lead is a full-time, remote, swiss army knife role responsible for owning and executing go-to-market strategies for SCRIB3 clients in the crypto/tech space. Day-to-day responsibilities include developing brand positioning, GTM plans for product and campaign launches, defining target segments, positioning offerings to drive adoption and brand growth, supporting content/social/media relations needs, etc.. The GTM Lead collaborates closely with creative, marketing, and client teams to align messaging, timelines, and channel strategies, and to coordinate launch activities across social, content, paid media, and community platforms. This role involves analyzing market trends and competitor activity, setting measurable goals, tracking performance, and adjusting strategies based on data-driven insights. The GTM Lead also supports business development by crafting pitch narratives, refining value propositions, and contributing to client presentations.

Qualifications:

• Strong go-to-market, product marketing, and brand positioning skills, with experience leading launches or campaigns from strategy through execution.
• Proficiency in digital marketing and growth tactics, including channel planning, social media, content distribution, and performance measurement.
• Demonstrated ability to conduct market and competitive research, synthesize insights, and translate findings into practical GTM recommendations.
• Excellent communication and collaboration skills, with experience working cross-functionally with creative, marketing, and client-facing teams.
• Hands‑on understanding of crypto/AI/fintech markets, including audience behaviors, communities, and industry trends.
• Proven capability to manage multiple projects, prioritize effectively, and deliver high-quality work in a fast‑paced environment.
• Prior experience in an agency, startup, or high‑growth environment is highly beneficial.