Remote Go-To-Market Launch Lead

Nelnet; Dover (DE); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K matching

Tuition reimbursement

Stock purchase program

Generous time off

Wellness program

Job summary

Nelnet seeks a GTM Launch Manager to orchestrate go-to-market strategy and successful product introductions. You will lead cross-functional teams to define audiences, messaging, channels, and measures of success, aligning resources and partners to drive adoption and scalable growth.

The role emphasizes strategic planning, hands-on execution, and collaboration with internal and external stakeholders to launch net-new offerings and optimize market performance in a remote work setting.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field
• 7+ years of go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or related discipline
• Experience designing and executing GTM for a net-new product, including audience, positioning, channels, and metrics
• Experience taking a new product from pre-launch to market entry with repeatable GTM
• Understanding of positioning, messaging, demand generation, sales enablement, events, partnerships, channels, and measurement
• Proven ability to evaluate market opportunity and translate strategy into execution
• Experience coordinating with internal teams and external partners to execute GTM strategy
• Strong analytical, communication, and cross-functional leadership skills

Responsibilities

• Design and own integrated go-to-market strategy and launch plan
• Develop and refine market positioning, messaging, and buyer value propositions
• Drive market activation, demand-generation through channels and partnerships
• Build sales enablement and market-facing resources for growth
• Translate feedback into GTM decisions and messaging adjustments
• Define internal/external capabilities and manage agencies/partners
• Establish measures and rhythm to evaluate GTM performance and adjust priorities
• Continuously improve GTM for scalable growth engine

Skills

GTM strategy

Product marketing

Product launch

Growth marketing

Commercialization

Cross-functional leadership

Analytical skills

Communication

Influence without authority

Strategic planning

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

Nelnet seeks a GTM Launch Manager to orchestrate go-to-market strategy and successful product introductions. You will lead cross-functional teams to define audiences, messaging, channels, and measures of success, aligning resources and partners to drive adoption and scalable growth.

The role emphasizes strategic planning, hands-on execution, and collaboration with internal and external stakeholders to launch net-new offerings and optimize market performance in a remote work setting.