Remote GTM & Campaign Lead - Fiber Marketing

T-Mobile US Inc.; Frisco (TX); Remote; USD 104,000 - 188,000; Full time

Benefits offered by this job

Annual bonus

Stock grants

Employee stock purchase plan

401(k)

Job summary

T-Mobile Fiber Go-To-Market Translation Lead will own end-to-end seasonal campaigns, translating national initiatives into field-ready plans with tailored audiences, tactics, and activation timelines. You’ll coordinate cross-functionally with national partners and regional teams to ensure timely, consistent, and impactful execution.

The role requires translating price changes, product launches, and promotions into field guidance, developing field-readiness packages, and identifying gaps for

Qualifications

• Strong project management skills; comfortable managing multiple workstreams with cross-functional dependencies.
• Ability to synthesize complex national initiatives quickly and distill them into clear field guidance.
• Experience owning seasonal or campaign-based marketing programs end-to-end — from brief to launch to post-analysis.
• Campaign measurement and reporting knowledge; understands activity vs outcome metrics.

Responsibilities

• Seasonal Campaign Planning & Execution: own field marketing strategy for major seasonal campaigns and translate into field playbooks.
• GTM Translation Lead: translate national initiatives into field-ready plans and checklists for market teams.
• Cross-Functional Coordination: align campaign timing across Field Marketing, MAMs, Regional Leads, and National Marketing.

Skills

Project management

Campaign ownership

Cross-functional collaboration

Strategic thinking

Communication

Synthesis of initiatives

Education

Bachelor's degree

7+ years of related work experience

Job description

T-Mobile Fiber Go-To-Market Translation Lead will own end-to-end seasonal campaigns, translating national initiatives into field-ready plans with tailored audiences, tactics, and activation timelines. You’ll coordinate cross-functionally with national partners and regional teams to ensure timely, consistent, and impactful execution.

The role requires translating price changes, product launches, and promotions into field guidance, developing field-readiness packages, and identifying gaps for