Remote GTM Content Marketing Manager - Demand Gen

RLDatix; Chicago (IL); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401K

Paid time off

Paid holidays

Job summary

RLDatix is seeking a remote GTM Content Marketing Manager based in North America to join our Demand Acceleration team. You will design and run integrated demand-generation campaigns, own content strategy, manage campaigns, and coordinate with cross-functional teams to drive cross-sell and upsell motions across North America.

You will develop externally facing B2B content—email, website, webinars, events—while aligning to East Coast hours.

Qualifications

• 5+ years of B2B demand-generation experience with content production and multi-channel distribution.
• Proven success managing integrated campaign programs with multiple stakeholders and deadlines.
• In-depth knowledge on creating strong content across email, web, and social channels; content strategy is a meaningful advantage.
• At least 5 years of marketing-automation-platform experience — HubSpot preferred; Pardot, Marketo, or similar acceptable.
• Exposure to targeted ABM programs and building a demand-generation function.
• Able to work autonomously and collaboratively within an ambiguous, build-stage environment with East Coast hours.

Responsibilities

• Develop externally facing B2B content with priority on email marketing and website content, plus webinars, events, LinkedIn, and paid advertising to nurture existing customers into more solutions.
• Plan and manage integrated campaigns with multiple deliverables, channels, stakeholders, and deadlines to drive cross-sell and upsell pipeline.
• Establish content calendars, track assets, determine formats, and drive execution through completion to keep multi-channel campaigns coordinated and on-time.
• Partner with Communications, Customer Experience/Event teams, Marketing Operations, Product Marketing, and Sales to generate and nurture interest prior to solution-level conversations.
• Contribute to revenue goals through content and campaign conversion—engagement, MQLs, and pipeline contribution—and refine reporting with Marketing Operations.

Skills

B2B demand gen

Campaign management

Content strategy

Marketing automation

Asana

ABM

Autonomy

Tools

HubSpot

Pardot

Marketo

Asana

Job description

RLDatix is seeking a remote GTM Content Marketing Manager based in North America to join our Demand Acceleration team. You will design and run integrated demand-generation campaigns, own content strategy, manage campaigns, and coordinate with cross-functional teams to drive cross-sell and upsell motions across North America.

You will develop externally facing B2B content—email, website, webinars, events—while aligning to East Coast hours.