Remote Product Marketing Manager | GTM Enablement

WCG Clinical, Inc.; Trenton (NJ); Remote; USD 66,000 - 102,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Tuition reimbursement

Paid holidays & vacation

Career development opportunities

Job summary

WCG is seeking a Product Marketing Manager to drive go-to-market execution, messaging development, and sales enablement collaboration. You will work with Go-to-Market, Sales Enablement, and Demand Generation to ensure priority solutions are clearly represented in campaigns and trainings.

You will partner with Product, Sales, and Marketing to craft consistent narratives, analyze funnel performance, and contribute to account planning and competitive insights.

Qualifications

• Bachelor’s degree in marketing, business administration, communication, or related field.
• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services preferred.
• Strong organizational skills and attention to detail.
• Strong analytical skills, including whitespace analysis and account planning.

Responsibilities

• Support market definitions, buyer personas, and messaging frameworks using Pragmatic Marketing.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Support product launches with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership.

Skills

Product Marketing

Go-to-Market

Demand Generation

Cross-functional Collaboration

Analytical Skills

Communication

Influence

Clinical Trials Knowledge

Education

Bachelor’s degree in marketing/related field

Graduate degree preferred

Tools

Pragmatic Marketing Certification

Job description

WCG is seeking a Product Marketing Manager to drive go-to-market execution, messaging development, and sales enablement collaboration. You will work with Go-to-Market, Sales Enablement, and Demand Generation to ensure priority solutions are clearly represented in campaigns and trainings.

You will partner with Product, Sales, and Marketing to craft consistent narratives, analyze funnel performance, and contribute to account planning and competitive insights.