Remote GTM & Demand Gen Campaign Lead

PANAPPS INTERNATIONAL; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

PANAPPS INTERNATIONAL is seeking an experienced Campaign Manager to plan, execute, and optimize integrated outbound campaigns across email, calling, and digital channels for global practice areas. Remote role overseeing a small Lead Gen team and coordinating with BD & Marketing.

Responsibilities include end-to-end GTM execution, creating weekly roadmaps, and delivering dashboards with weekly leadership reports. Strong data-driven mindset and ABM-lite approach are valued.

Qualifications

• 67 years of experience in B2Bcampaignmanagement / demand generation, in IT services or digital solutions
• Proven track record in running international outbound campaigns (US, Europe, Middle East, or APAC markets)
• Strong experience in email marketing, cold outreach, and lead generation programs
• Experience managing or mentoring junior resources / SDRs / lead gen teams
• Familiarity with technology services domains (Digital, App Modernization, Data, AI, Cloud) is preferred
• Hands-on experience with tools such as: CRM (HubSpot, Salesforce, Custom); Email automation (Apollo, Outreach Cognism, etc.); LinkedIn Sales Navigator

Responsibilities

• Own end-to-end execution of GTM outreach campaigns across target sectors, practices and geographies
• Translate strategiccampaignplans into actionable weekly execution roadmaps
• Manage and mentor 2 Lead Generation Specialists (email + calling campaigns)
• Design and optimize multi-touch outreach sequences (email, LinkedIn, calling)
• Ensure alignment of messaging with industry use cases and solution value propositions
• Monitor and improve key metrics: open rates, response rates, SQL conversion, pipeline creation
• Drive segmentation, targeting, and account prioritization (ABM-lite approach)
• Collaborate with BD and sales teams to ensure smooth handoff of qualified leads
• Managecampaigntools (CRM, email automation platforms, data tools)
• Continuously refine messaging, scripts, and campaigns working closely with BD/Marketing Manager based on performance insights
• Create dashboards and provide weekly performance reports to leadership
• Ensure adherence to global outreach compliance and best practices

Skills

Campaign management

Demand generation

Email marketing

Lead generation

Mentoring juniors

CRM (HubSpot/Salesforce)

LinkedIn outreach

Multi-channel outreach

Tools

HubSpot

Salesforce

Email automation tools

LinkedIn Sales Navigator

Job description

PANAPPS INTERNATIONAL is seeking an experienced Campaign Manager to plan, execute, and optimize integrated outbound campaigns across email, calling, and digital channels for global practice areas. Remote role overseeing a small Lead Gen team and coordinating with BD & Marketing.

Responsibilities include end-to-end GTM execution, creating weekly roadmaps, and delivering dashboards with weekly leadership reports. Strong data-driven mindset and ABM-lite approach are valued.