Remote GTM Analytics & Strategy Lead

Thatch; United States; Remote; USD 112,000 - 145,000; Full time

Job summary

Thatch is seeking a GTM Analytics Lead to own how we measure go‑to‑market performance, channel economics, and the data foundation behind strategic decisions. You will partner closely with Marketing, Data Science, Finance, and RevOps to drive analytical agendas and influence executive-level recommendations.

You will build frameworks, govern definitions, and provide forecasting support, ensuring trusted metrics across the GTM function and board materials.

Qualifications

• 5-8 years in GTM analytics, RevOps, BizOps, strategy, or FP&A at a high-growth B2B company.
• Expert SQL and deep experience with sales and product telemetry data; familiarity with mainstream BI tools.
• Experience owning metric definitions and data standards, translating business requirements into technical specs.

Responsibilities

• Build GTM performance frameworks across the customer lifecycle.
• Own GTM motion comparison metrics: win rates, CAC, payback, conversion by segment/geography/channel.
• Define GTM data standards and governance with RevOps, Data Science, Engineering and Finance.
• Develop forecasting/planning inputs and provide analytics for board, QBR, MBR materials.
• Lead analyses on segments, channels, and territories with clear recommendations to leadership.

Skills

Executive communication

Cross-functional influence

Ownership

Commercial judgment

Systems thinking

Data governance

Experience in GTM analytics

Partnership with sales/marketing/fin

Tools

SQL

BI tools

Job description

Thatch is seeking a GTM Analytics Lead to own how we measure go‑to‑market performance, channel economics, and the data foundation behind strategic decisions. You will partner closely with Marketing, Data Science, Finance, and RevOps to drive analytical agendas and influence executive-level recommendations.

You will build frameworks, govern definitions, and provide forecasting support, ensuring trusted metrics across the GTM function and board materials.