GTM Analytics & Insights Lead

Thatch; San Francisco (CA); Remote; USD 112,000 - 145,000; Full time

Job summary

Thatch is seeking a GTM Analytics lead to own how we measure go‑to‑market performance and govern the data foundation behind commercial decisions. You will drive frameworks for channel economics and forecasting, partnering with Marketing, Data Science, Finance, and RevOps.

You will own metrics, data standards, and governance, and translate analysis into actionable recommendations for senior leadership. This is a fully distributed role with visibility across the Revenue Strategy function.

Qualifications

• 5–8 years in GTM analytics, RevOps, BizOps, strategy, or FP&A at a high-growth B2B company.
• Direct partnership with sales, marketing, and finance leadership.
• Expert SQL and deep experience with sales and product telemetry data.
• Experience with mainstream BI tools and data governance.

Responsibilities

• Build GTM performance frameworks across the customer lifecycle.
• Own the framework for win rates, CAC, payback, and conversion by segment, geography, and channel.
• Partner with Marketing, Data Science, and Finance on modeling, segmentation, and unit economics.
• Define and govern GTM metrics, data standards, and governance with RevOps, Engineering, and Finance.
• Support forecasting, planning, and executive reporting with data and models.
• Lead high‑stakes segment, channel, and territory analyses and communicate clear recommendations.

Skills

SQL

BI tools

Telemetry data

GTM analytics

Cross-functional

Tools

CRM

Data warehouse

ETL pipelines

Job description

Thatch is seeking a GTM Analytics lead to own how we measure go‑to‑market performance and govern the data foundation behind commercial decisions. You will drive frameworks for channel economics and forecasting, partnering with Marketing, Data Science, Finance, and RevOps.

You will own metrics, data standards, and governance, and translate analysis into actionable recommendations for senior leadership. This is a fully distributed role with visibility across the Revenue Strategy function.